This report gives an in-depth analysis of utensil cleaner market in India. Globally, Asia-Pacific ranks as the fastest growing market and the growth is driven by increasing number of households, prospering economies and improving lifestyles. India and China, in particular, are anticipated to register impressive growth in the coming years, supported by the expanding urban population and growing per capita spending on household supplies and products.
India has a low penetration of dishwashing products and this provides an attractive opportunity to utensil cleaning manufacturers. Earlier in India, utensil cleaning products had to compete against traditional methods such as ash to clean dishes. However, people have now shifted from traditional products but the per capita consumption still remains low as compared to other countries.
According to India Utensil Cleaner Market Overview, the overall market for utensil cleaners is growing with more than 15% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Utensil cleaners are broadly divided into four product types namely bar, liquid, powder and paste. Dish washing bars dominate market revenues, followed by liquid cleaners whereas dishwashing paste has negligible contribution to the overall utensil cleaner market.
Urban markets are the chief target for liquid cleaner manufacturers in India, however rural market is also expected to outperform. The category will see fast adoption in its preliminary stage of rural market. Hence, rural market is now becoming a prime focus of utensil cleaner manufacturers in India. As far as sales channel is considered, utensil cleaning products are still largely sold through traditional formats. However, modern retail like supermarkets, hypermarkets and malls are soon expected to outpace them. Online sales of dishwashing products will continue to remain low as grocery items are usually not bought through online stores in India.
- Hindustan Unilever Limited
- Jyothy Laboratories Limited
- Reckitt Benckiser (India) Ltd.
- Dabur India Limited
- Rohit Surfactants Private Limited
Fena Private Limited
Key Topics Covered:
1. Executive Summary
2. Global Utensil Cleaner Market Outlook
3. India Utensil Cleaner Market Outlook
4. Product, Price and Variant Analysis
5. Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/4v44q6/india_utensil