DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Marketing Automation Software Market 2017-2021" report to their offering.
The analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.
According to the report, with the increase in market competition, enterprises are under constant pressure to deliver in accordance with the changing customer demand at affordable prices. This has encouraged organizations to improve the efficiency of their marketing campaigns and operations through the delivery of information to the target audience. Marketing automation software analyzes organization-wide marketing data based on facts and statistical alerts to companies to take investment-related decisions for marketing. Furthermore, the software integrates resources to provide complete visibility of marketing efforts, over-the-period effectiveness, and related expenses.
- Act-On Software
- Adobe Systems
Other prominent vendors
- Cognizant Technology Solutions (CTS)
- SAS Institute
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by deployment models
Part 07: Geographical segmentation
Part 08: Buying criteria
Part 09: Market drivers
Part 10: Impact of drivers
Part 11: Market challenges
Part 12: Impact of drivers and challenges
Part 13: Market trends
Part 14: Five forces analysis
Part 15: Vendor landscape
Part 16: Key vendor analysis
Part 17: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/88qwrh/global_marketing