IRVINE, Calif.--(BUSINESS WIRE)--MFour Mobile Research’s rapid growth is being recognized and supported by California’s state government, which has extended $680,000 in tax credits under the California Competes job-creation program.
The credit is contingent on MFour adding at least 77 full-time staff positions in California over a five-year span from 2017 to 2021, but the Irvine-based consumer research company expects to surpass this target well in advance. In 2016 it added 88 new clients, including more than 20 Fortune 500 companies who turned to MFour for today’s most advanced consumer research technology and survey panel engagement.
Co-founder and CEO Chris St. Hilaire expects MFour’s team to grow to more than 100 by the end of the second quarter of 2017 – double its roster from spring 2016. These new hires are highly skilled employees in software development, survey programming and sales.
“Job growth flows naturally from our strength as the pioneers who are transforming market research,” St. Hilaire said. “Our industry is in critical need of realignment if it’s to survive in the Smartphone Era. Research has to reach consumers where they live – with surveys they complete inside a mobile app. We’re toppling an entrenched online research model that no longer works. The economic benefits will naturally ripple through our industry and our community.”
MFour’s California tax credit comes after a big endorsement from the private sector – a $5 million investment by Kayne NewRoad Ventures Fund II announced last week. MFour will use $2 million of that backing to market MFourDIY® – the market research industry’s only all-mobile, do-it-yourself survey design platform.
About MFour Mobile Research
Since 2011, MFour has reshaped the consumer-feedback paradigm, working to move the ultra- conservative market research community into the age of the smartphone as a crucial advance beyond landline surveys, email recruitment and online panels. MFour’s Surveys On the Go® app gives researchers access to more than 1,000,000 active panelists. With more than 2,000 joining daily, it’s the most-downloaded and highest-rated survey app in the US. Brands can use location-capturing technology to reach shoppers in real time and connect with a demographically diverse panel with full representation of Millennials, Hispanics, and African Americans. MFour uses GPS technology, fingerprint validation, multimedia capture, and GeoValidation® to deliver faster, more reliable, more accurate insights than traditional survey platforms.