LOS ANGELES--(BUSINESS WIRE)--INNOVATIVE PARTNERSHIPS GROUP (IPG360), a leading business development company that generates long-term commercial revenue for professional sports teams, prestige property developments and global consumer brands kicks off its operation today. IPG360 is based in Los Angeles and is founded by veteran business development executive JEFF MARKS.
IPG360 has forged a unique partnership with INDUSTRIAL REALTY GROUP, LLC (IRG), a billion dollar+ real estate investment and development company with more than 170 projects nationwide. Through this partnership, IPG360 has developed an innovative 360° business model that provides property owners new sources of revenue that maximize real estate asset value through naming rights, sponsorships and B2B partnerships.
IPG360’s studio model is comprised of four unique divisions designed to make the company a powerhouse in sports, entertainment and real estate: Consultative Business Development; Valuation & Analytics; IP & Asset Creation; and Creative Solutions.
“We founded IPG360 as a catalyst to drive long-term revenue growth for both prestige properties and global brands. Now properties have a solution to create new asset value and brands have a trusted advisor to align both their media and direct business spend optimally," said Marks, Founder and CEO of Innovative Partnerships Group.
“We took Jeff’s proven eye for identifying undervalued sports and entertainment properties and realized that these same principles for generating long-term contractually obligated income can be applied to a clear majority of other real estate projects in the country,” said IRG President and Chairman STUART LICHTER.
IPG360’s first client is the PRO FOOTBALL HALL OF FAME, building on their relationship with Marks who was the lead negotiator on the historic naming rights deal for Johnson Controls Hall of Fame Village last year. This extraordinary partnership creates the first-ever Sports and Entertainment Smart City. This 18-year deal embodies IPG360’s philosophy and pioneering approach to partnership marketing.
“The partnership between the Pro Football Hall of Fame and Johnson Controls represents shared values of honoring the past and building a future driven by innovation and to create the most inspirational place on earth,” said Pro Football Hall of Fame President DAVID BAKER. “IPG360 understands & takes to heart the values, vision of the Hall of Fame & has strategically matched us with quality partners that share these same beliefs & aspirations.”
About Innovative Partnerships Group
IPG360 is a global business development company that generates long-term commercial revenue for sports and entertainment districts, smart cities and other public-private partnerships. With deep expertise in naming rights, B2B partnerships and founding partnerships, Innovative Partnerships Group is leading the way with technologically advanced tools and software solutions. For additional information, visit www.ipg360.com.
IRG is a nationwide real estate development and investment firm specializing in the acquisition, development and management of commercial and industrial real estate throughout the United States. IRG, through its affiliated partnerships and limited liability companies, operates a portfolio containing over 150 properties in 28 states with over 100 million square feet of rentable space. IRG is nationally recognized as a leading force behind the adaptive reuse of commercial and industrial real estate, solving some of America’s most difficult real estate challenges. For more information visit www.industrialrealtygroup.com.