NYDJ National Fit Tour Comes to Minneapolis

Denim Brand to Hold Open Casting Call at Mall of America to Find Next Campaign Stars

--()--NYDJ:

What:

      Leading women’s denim brand NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.
 
From 11 a.m. to 6 p.m. on April 22, NYDJ will be at Mall of America, fitting women in jeans on the spot, sending them into hair and makeup courtesy of Intelligent Nutrients and photographing them at each location for the opportunity to be featured in the brand’s fall 2017 advertising campaign, set to be released this July.
 
Fashion photographer Dewey Nicks will shoot the campaign, and celebrity stylist Inge Fonteyne will be styling each of the participants. Allison Kaplan, media personality and style editor for Mpls.St.Paul Magazine, will be on-site as NYDJ’s host, offering styling advice and photo shoot tips to campaign hopefuls.
 
During the National Fit Tour, NYDJ will be giving back to women in need through a partnership with Clothes4Souls, which collects new and used clothing and distributes via both direct donations to people in need and provisioning qualified micro-enterprise programs designed to create jobs in disadvantaged communities. For every pair of jeans tried on throughout the National Fit Tour, NYDJ will donate an item of clothing to the organization.
 
The NYDJ National Fit Tour will be making two additional stops, at Fashion Valley Mall in San Diego, CA on April 15 and Roosevelt Field Mall in Garden City, LI on April 29.
 

When/Where:

Saturday, April 22
11 a.m. to 6 p.m.

Mall of America

60 E Broadway, 1st Floor by Macy’s
Bloomington, MN 55425
 

Background:

Founded in 2003 in Los Angeles, NYDJ is a denim and apparel brand designed to make women feel fabulous, confident, sexy, and amazing. Believing that “Fit is Everything,” NYDJ is renowned for pioneering fit technology in denim and an inclusive size range that spans petite, plus, tall, and maternity. Every pair of NYDJ jeans features exclusive Lift Tuck® Technology that slims in the front and lifts in the back, contouring curves so that customers look, feel, and buy one size smaller. Women who wear NYDJ aren’t just loyal, they’re obsessed. For more information, visit NYDJ.com.

 

Social media:

@NYDJ | #FitIsEverything
 

On-Site Contact:

Sara Oldmixon, NYDJ, sara.oldmixon@nydj.com, (516) 320-4355

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
or
LaForce
Alexis Richards, 646-807-4988
arichards@laforce.nyc

Release Summary

Leading women’s denim brand NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
or
LaForce
Alexis Richards, 646-807-4988
arichards@laforce.nyc