Photos: NYDJ National Fit Tour in San Diego

Denim Brand Held Open Casting Call at Fashion Valley Mall to Find Next Campaign Stars

O, The Oprah Magazine creative director Adam Glassman helps campaign hopefuls find the perfect fit (Photo: Business Wire)

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--()--NYDJ:

What:

  Leading women’s denim brand NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.
 
On April 15, NYDJ was at Fashion Valley Mall, to fit women in jeans on the spot, send them into hair and makeup courtesy of E.C. Style Bar and photograph them for the opportunity to be featured in the brand’s fall 2017 advertising campaign, set to be released this July.
 
Fashion photographer Dewey Nicks shot the campaign, and celebrity stylist Inge Fonteyne styled each of the participants. O, the Oprah Magazine creative director Adam Glassman was on-site as NYDJ’s host, offering styling advice and photo shoot tips to campaign hopefuls. In total, 108 women participated for the chance to be included in the brand’s campaign!
 
During the National Fit Tour, NYDJ will be giving back to women in need through a partnership with Clothes4Souls, which collects new and used clothing and distributes via both direct donations to people in need and provisioning qualified micro-enterprise programs designed to create jobs in disadvantaged communities. For every pair of jeans tried on throughout the National Fit Tour, NYDJ will donate an item of clothing to the organization.
 
The NYDJ National Fit Tour will be making two additional stops, at Mall of America in Minneapolis on April 22 and Roosevelt Field Mall in Garden City, NY on April 29.
 

When/Where:

Saturday, April 15
11 a.m. to 6 p.m.

Fashion Valley Mall

7007 Friars Road

San Diego, CA 92108
 

Background:

Founded in 2003 in Los Angeles, NYDJ is a denim and apparel brand designed to make women feel fabulous, confident, sexy, and amazing. Believing that “Fit is Everything,” NYDJ is renowned for pioneering fit technology in denim and an inclusive size range that spans petite, plus, tall, and maternity. Every pair of NYDJ jeans features exclusive Lift Tuck® Technology that slims in the front and lifts in the back, contouring curves so that customers look, feel, and buy one size smaller. Women who wear NYDJ aren’t just loyal, they’re obsessed. For more information, visit NYDJ.com.

 
 

Social media:

@NYDJ | #FitIsEverything
 

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
Alexis Richards, 646-807-4988
arichards@laforce.nyc

Release Summary

On April 15, NYDJ brought their Fit Tour to Fashion Valley Mall to fit women in jeans on the spot and photograph them for the opportunity to be featured in the brand's fall 2017 advertising campaign.

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
Alexis Richards, 646-807-4988
arichards@laforce.nyc