NYDJ National Fit Tour Comes to San Diego

Denim Brand to Hold Open Casting Call at Fashion Valley Mall to Find Next Campaign Stars

NYDJ Spring 2017 "Fit is Everything" Campaign (Photo: Business Wire)

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What:

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170414005041/en/

NYDJ Spring 2017 "Fit is Everything" Campaign (Photo: Business Wire)

NYDJ Spring 2017 "Fit is Everything" Campaign (Photo: Business Wire)

    Leading women’s denim brand NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.
 
From 11 a.m. to 6 p.m. on April 15, NYDJ will be at Fashion Valley Mall, fitting women in jeans on the spot, sending them into hair and makeup courtesy of E.C. Style Bar and photographing them at each location for the opportunity to be featured in the brand’s fall 2017 advertising campaign, set to be released this July.
 
Fashion photographer Dewey Nicks will shoot the campaign, and celebrity stylist Inge Fonteyne will be styling each of the participants. O, the Oprah Magazine creative director Adam Glassman will be on-site as NYDJ’s host, offering styling advice and photo shoot tips to campaign hopefuls.
 
During the National Fit Tour, NYDJ will be giving back to women in need through a partnership with Clothes4Souls, which collects new and used clothing and distributes via both direct donations to people in need and provisioning qualified micro-enterprise programs designed to create jobs in disadvantaged communities. For every pair of jeans tried on throughout the National Fit Tour, NYDJ will donate an item of clothing to the organization.
 
The NYDJ National Fit Tour will be making two additional stops, at Mall of America in Minneapolis on April 22 and Roosevelt Field Mall in Garden City, NY on April 29.
 

When/Where:

Saturday, April 15
11 a.m. to 6 p.m.

Fashion Valley Mall

7007 Friars Road, 1st Floor
San Diego, CA 92108
 

Background:

Founded in 2003 in Los Angeles, NYDJ is a denim and apparel brand designed to make women feel fabulous, confident, sexy, and amazing. Believing that “Fit is Everything,” NYDJ is renowned for pioneering fit technology in denim and an inclusive size range that spans petite, plus, tall, and maternity. Every pair of NYDJ jeans features exclusive Lift Tuck® Technology that slims in the front and lifts in the back, contouring curves so that customers look, feel, and buy one size smaller. Women who wear NYDJ aren’t just loyal, they’re obsessed. For more information, visit NYDJ.com.

 

Social media:

@NYDJ | #FitIsEverything

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
or
Alexis Richards, 646-807-4988
arichards@laforce.nyc

Release Summary

NYDJ National Fit Tour comes to San Diego. Leading women’s denim brand NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
or
Alexis Richards, 646-807-4988
arichards@laforce.nyc