SAN DIEGO--(BUSINESS WIRE)--VizExplorer, a leading provider of operational intelligence solutions for the gaming industry, today announced that it has released a major update to campaignViz™—its advanced campaign management solution for casino marketers looking to reach important player segments via highly targeted, highly efficient promotions and campaigns.
The upgrade is designed to streamline the campaignViz user interface and improve how users build, run and manage marketing campaigns. Highlights include:
- Rules Engine, a required component to build segmented campaigns, create offers and assign them to distinct audiences, has been fully integrated into the campaignViz interface–significantly reducing the number of steps to execute a common, yet critical function.
- Widely regarded as campaignViz’s most valuable feature, Test and Control has been updated to support campaigns with multiple audience segments. Marketers will be able to run Test and Control analysis on multiple segments simultaneously, reducing the time it takes to identify the most likely segment to redeem the offer for maximum return on marketing investment.
- General user interface improvements have also been made, including iconography and subtle brand changes to maximize usability and reflect the company’s updated look and feel.
A core component of the VizExplorer product suite designed to enhance casinos’ database marketing campaign management, customer segmentation and reporting abilities, campaignViz is currently installed at more than 300 gaming venues managed by 61 operators.
“This upgrade represents months of hard work following many rounds of customer feedback. We listened to the feedback and our team is proud to deliver an important set of updates that notably improve the experience for our campaignViz users,” said Jason Bonner, VizExplorer’s Director of Product Strategy.
VizExplorer will demonstrate the new campaignViz and two new partner solutions with Everi Payments and OpenWager, at the 2017 Indian Gaming Tradeshow & Convention, held April 12-13 at the San Diego Convention Center. Contact firstname.lastname@example.org to book a demonstration.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com