Global Socio-Economic Change Trends Analysis Report - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "TrendSights Analysis: Socio-Economic Change" report to their offering.

"TrendSights Analysis: Socio-Economic Change" shows how the evolving economics of societies globally are reshaping access to, and fueling the diversification of, consumer markets. Alongside the Socio-Demographic Change trend, Socio-Economic Change is altering consumer needs based on evolving lifestyles, working lives, family dynamics, and financial ability to participate in consumer markets.

Socio-Economic Change is one of the fundamental underpinnings of the Evolving Landscapes mega-trend. While global populations grow, age (while living longer), migrate, and follow less traditional paths through life, they are also experiencing economic changes that are changing how they participate in, and what they want from, consumer markets.

Key Findings

- Socio-economic shifts reinforce a demographic "new normal". Gender, age, lifestyle, non-traditional situations, life stage changes, all create an environment where normal must be redefined and flexible. At the same time, globalization means that brands and products are becoming universal, changing aspirational consumption.

- Globalization and slow closure of the socio-economic gaps between countries/regions (particularly in attitudes and behavior, above) open up new opportunities. However, track the differing views between demographics with respect to economic factors and avoid one-size-fits-all approaches.

- Aspirational consumerism is growing globally. Aspiration does, however, transcend income levels. The role of price and value for money is key, as aspiration does not always equate to trading up. Aspirational experiences at mass/affordable prices are desirable.

- The emerging middle classes are reshaping the opportunity for FMCG market growth globally, moving the focus away from mature markets. Take care to understand local differences in emerging middle-class attitudes and needs; also, track the evolution of bottom-of-the-pyramid consumerism to reach the largest market.

Key Topics Covered:

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Companies Mentioned

- Campbell Soup Co.

- Pernod Ricard

For more information about this report visit http://www.researchandmarkets.com/research/5vnsz8/trendsights

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Economics, Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Economics, Branding