United States Franchise Advertising Report 2017 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Franchise Advertising Report" report to their offering.

This 22-page report includes 19 charts and tables and our observations and analysis of what's happening with franchise advertising at the local level. Some of the findings include how digital media has now overtaken direct mail as franchisees' leading choice for advertising, and that, while there's high interest in social media, franchisees continue to spend half their digital budgets on search engine advertising.

The report is accompanied by the full Excel-based results of our 44-question survey of 500 franchise operators. The survey offers 13 worksheets and 147 charts and tables, many of which compare franchise operators' responses to those of average local ad-buyers. It's a treasure trove of information. The report is accompanied by a 30-minute webinar with Borrell analysts discussing the findings and answering questions.

Key Topics Covered:

  1. U.S. Franchises at a Glance
  2. Profile of Participants
  3. Franchise Ad Spending
  4. Changing Ad Budgets
  5. Digital Ad Spending
  6. Franchisees & Social Media
  7. Mobile Media
  8. Promotions & Franchisees
  9. Digital Services
  10. Franchisees Speak Out
  11. Observations/Analysis

For more information about this report visit http://www.researchandmarkets.com/research/98nl2v/franchise

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Franchise

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Franchise