Facebook has burst so quickly onto the media world that its sweeping impact on local advertising has been easy to overlook. This 23-page report sizes up the damage, comparing it to Google's romp in the mid-2000s but showing that Facebook actually may have more steam. It shows that Facebook last year carved a 7% slice out of U.S. local advertising and a 15% share of the digital advertising pie. The report offers a unique glimpse of who's buying ads, how much they're spending, and what else they're buying.
The report includes 10 charts and tables, plus an appendix estimating how much Facebook took in "local" dollars from each of 513 U.S. Digital Marketing Regions (DMRs). The report comes with access to a 30-minute interactive webinar with our analysts, plus a PowerPoint version of the charts and tables.
Key Topics Covered:
Chapter 1: Sizing Up Facebook's Local Impact
- Facebook vs. Google
- How Broadcast and Print Allocate Digital Dollars
- What the Average Print and Broadcast Advertiser Spend on Digital
Chapter 2: Who's Buying All These Facebook Ads?
- Percentage of Businesses By Type, Buying Facebook Ads
- Local Advertiser Survey Results
- Ad Placement on Other Social Media
Chapter 3: Where's My Money Coming From?
- Estimating Facebook's Effects on Local Media Ad Budgets
- Likely Targets of Facebook Funds
For more information about this report visit http://www.researchandmarkets.com/research/jl365j/gauging