AUSTIN, Texas--(BUSINESS WIRE)--On March 20, 2017, Vickie Howell, host of the wildly popular DIY & HGTV series “Knitty Gritty” and PBS’ “Knitting Daily with Vickie Howell,” launched her Kickstarter campaign for “The Knit Show,” the first community funded and internationally accessible episodic how-to knitting web series. At the halfway point, the campaign has taken in more than 50% of its targeted monetary goal.
“When we pulled the trigger on this campaign, I had no idea what to expect. I am delighted by the unbelievable outpouring of support and enthusiasm for this project from within the yarn world and beyond,” Howell said. Individual pledges have come in from all over the U.S., Canada, Japan, New Zealand, and more. And yarn industry leaders including Skacel and Koigu are onboard for the project, as well as beyond-craft industry companies such as millennial media powerhouse, Brit+Co, who are lending support to this exciting project.
To keep excitement for the campaign going, Howell (who has long been known for thinking outside of the knitting bag) and the show producers, ProductionFor, have released several social media friendly video spoofs, including yarn-centric takes on 80s film favorite, Flash Dance, and the Netflix phenom, Stranger Things.
“While easily accessible craft-based television shows have all but disappeared over the years, TV and cable network entertainment has evolved, but so has the web. There may not be a place at the table right now for niche, how-to programming amidst all the reality programming and scripted series, but thanks to today’s technology we can make our own table,” Howell said about the project. “Now, we can literally DIY our own DIY programming, push it out on the web and reach an even bigger audience around the world. These are exciting times, and we want to be at the forefront of the next wave of craft programming!”
“The Knit Show with Vickie Howell,” to be produced by the award-winning Austin-based production company ProductionFor, and joined by yarn industry leader, Karin Strom (who will help develop the show content), will be a web-based series combining all the popular segments from Howell’s previous TV shows: industry experts and superstar guests; knitting & crochet tips and techniques, and modern, totally make-able, high-quality projects in a range of levels sure to satisfy the global craft community.
Find out more about Vickie’s campaign and watch the video here: http://kck.st/2nfKDqs
ABOUT VICKIE HOWELL, HOST/EXECUTIVE PRODUCER
Breathe in. Craft out. Vickie Howell, the youngest craft host on the DIY Network during the craft revolution, is an internationally recognized blogger, magazine columnist, best-selling author and well-known television host of the “Knitty Gritty” TV series on DIY and HGTV, as well as PBS’ “Knitting Daily with Vickie Howell.” A designer and instructor, Vickie has produced thousands of hours of craft-based programming and contributed to hundreds of print, web and audio publications intended to inspire and empower people to be creative. Vickie currently reaches an international audience via her YouTube channel, Live Facebook stream Ask Me Monday, CreativeLive online courses and her Craft*ish podcast. Follow Vickie on social media @vickiehowell everywhere but Pinterest, where she’s @iamvickiehowell. More about Vickie here: http://vickiehowell.com/vickie-howell/
ABOUT PRODUCTIONFOR, PRODUCTION COMPANY
ProductionFor is an award-winning full-service production and post-production facility based in Austin, Texas. They are creatives, artists, directors, writers, cinematographers, photographers, editors, animators, designers and above all – storytellers. Thriving on a playing field that is constantly changing, growing and morphing – where the rules are constantly being rewritten – ProductionFor has created a wide range of diverse projects, from national ad campaigns, broadcast commercials and digital ad content, docu-style television pilots and feature packages for networks to music videos, PSAs, brand stories and product-launch visual packages. The ProductionFor collective has decades of experience in producing, editing, visual effects, motion graphics and comprehensive production and post-production.
Find out more about ProductionFor and watch our reels here: http://www.productionfor.com/