Mike Pellegrino of iconectiv, an authoritative partner of the global communications industry connecting more than two billion people every day, will participate in a discussion focused on the current challenges facing carriers as they market to today’s connected consumers at the Competitive Carriers Association’s (CCA) 2017 Mobile Carriers Show today, April 6, 2017 in Las Vegas, NV.
The discussion will highlight the benefits in using the latest tools and techniques, such as common short codes, to engage current and new customers. Common short codes are one of the most effective, and trusted messaging platforms for established brands to engage with customers. Universally accessible on most networks and mobile devices, common short codes are simple to access by consumers and cost-effective for marketers. The opt-in text messaging methodology used alongside common short codes has helped them become an essential communications tool for many businesses and brands to meet strict rules under the Telephone Consumer Protection Act (TCPA). Under these rules companies must have permission not just to send marketing messages to a mobile number but also to have explicit consent to contact the owner of that number. Learn more here.
Mike Pellegrino oversees global business development for the Common Short Code Registry at iconectiv. Through a strategic partnership with CTIA, iconectiv is the exclusive provider of the Common Short Codes Registry service for the U.S. market. As the authoritative partner of the communications industry for more than 30 years, iconectiv’s market-leading solutions enable the interconnection of networks, devices, and applications for more than two billion people every day. A US-based company, Telcordia Technologies, Inc., doing business as iconectiv, is a wholly owned subsidiary of Ericsson.
Focused on multichannel media communications, Pellegrino has created innovative e-commerce and advertising platforms for multiple-system operators (MSO), telecommunications companies, and broadcast media throughout his career.
10:30 – 11:30 a.m. PDT
Thursday, April 6, 2017
Caesars Palace Conference Center
Room: Florentine III, Promenade Level
3570 S Las Vegas Blvd.
Las Vegas, NV 89109
About CCA 2017 Mobile Carriers Show
The Mobile Carriers Show, a Global Expo from CCA, is a North American event focused exclusively on smart strategies, technology innovations, and business opportunities for carriers. Bringing together senior decision makers from multiple U.S.-based carrier organizations, the Mobile Carriers Show includes an educational program and industry exhibition that explores the latest technology trends and provides a platform for companies to reach the lucrative competitive carrier market, which spends $15 billion annually on products and services.
At iconectiv, we envision a world without boundaries, where the ability to access and exchange information is simple, seamless and secure. As the authoritative partner of the communications industry for more than 30 years, iconectiv realizes this vision for more than two billion people every day by providing market-leading solutions that enable the interconnection of networks, devices, and applications. Working closely with private, government and non-governmental organizations, iconectiv continues to protect and secure telecommunication infrastructures for service providers, governments and enterprises, while providing network and operations management, numbering, registry, messaging and fraud and identity solutions to more than 1,200 organizations globally.
A US-based company, Telcordia Technologies, doing business as iconectiv, is a wholly owned subsidiary of Ericsson. For more information, visit www.iconectiv.com.