W2O Group Appoints Eric M. Bacolas Chief People Officer to Support Integration and Scaling

Move to More Closely Link Culture and Performance with Motivating Workforce as Firm Grows

W2O Group announced today the appointment of Eric M. Bacolas as Chief People Officer.

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SAN FRANCISCO--()--W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today the appointment of Eric M. Bacolas as Chief People Officer.

He joins W2O Group from Conductor, a growth-stage, marketing technology start-up. Before that, he was chief talent officer at 360i, a digital media agency where he helped that company scale from 200 to 1,000 people and become an AdAge "Agency of the Year" and "Best-Place-to-Work" before it was acquired by the Dentsu-Aegis group.

“For the past 20 years, Eric has been helping disruptive businesses like ours rethink strategies to improve talent engagement and productivity and achieve incredible business outcomes,” said Jim Weiss, Founder and CEO of W2O Group, to whom Bacolas will report directly. “Eric will focus with me and my team on making W2O Group the best place it can possibly be to work in this or any other industry and helping us fully leverage talent and culture to maintain and sustain our growth and business performance. Simply put, it takes great people to do great work, and we are doubling down on getting the right people to make that happen.”

Bacolas will lead the firm’s human resources function where he will oversee talent recruitment and retention; staff training, engagement and development; policies and benefits; and leadership development. He will also help the firm seamlessly integrate its core talent and capabilities with recent and future acquisitions.

“I’m inspired by the work W2O Group is doing with its clients and encouraged by the leadership team’s genuine focus on and commitment to investing in and developing talent as a truly integral driver of its success,” said Bacolas. “W2O Group firms weave together technology, digital intelligence, influence and engagement into its profoundly different ‘Storytizing’ and ‘PreCommerce’ principles, which are designed to create a new value proposition for marketers, communicators and business leaders. The ability to quickly assimilate new capabilities, skills and talent is essential to nurturing a culture based on adaptive thinking, collaboration and integration. I’m thrilled to be a part of driving the firm’s promising future through a #OneTeamOneDream approach.”

Earlier in his career, Eric held people leadership roles at The Interpublic Group (IPG), where he supported several companies including DraftFCB, ID Media and R/GA.

For a deeper look into Eric’s background and vision, view W2O Group’s Common Sense blog post.

About W2O Group

Founded in 2001 and still led by CEO Jim Weiss, W2O Group is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCG, Twist Mktg, Pure, Marketeching and Sentient with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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Contacts

W2O Group
Blaire Clause, 512-961-8783
bclause@w2ogroup.com

Release Summary

W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today the appointment of Eric M. Bacolas as Chief People Officer.

Contacts

W2O Group
Blaire Clause, 512-961-8783
bclause@w2ogroup.com