FORT WORTH, Texas--(BUSINESS WIRE)--GENERAL MOTORS FINANCIAL COMPANY, INC. (“GM Financial” or “the Company”) this week recognized the commencement of National Financial Literacy Month during April by reaffirming its commitment to empower and enrich local communities through financial education and resources that create opportunities for upward mobility. National Financial Literacy Month was officially established in 2004 to highlight the importance of this critical skillset and teach Americans how to establish and maintain healthy financial habits.
This month, GM Financial will advance the financial literacy mission through its sponsorship of Financial Literacy Day on Capitol Hill (“Hill Day”) planned for Friday, April 28. Hill Day was created to raise awareness on Capitol Hill and among capital-area thought leaders about current efforts to improve our country’s financial literacy, and to showcase organizations that are leading the way. The event is organized by Jump$tart Coalition, a non-profit organization dedicated to improving personal financial literacy.
This engagement follows the launch of the Company’s comprehensive educational program, KEYS℠ by GM Financial, late last year. This program includes live, interactive training sessions with a certified GM Financial facilitator, tailored terminology guides, comprehensive budget worksheets and access to free online tools and resources.
“As a financial institution and engaged corporate citizen, GM Financial is committed to improving financial literacy with our customers and communities,” said Dan Berce, President and CEO of GM Financial. “Through our KEYS program and outreach, we are demonstrating this commitment by developing and delivering critically important credit, budgeting and basic financial education that helps fulfill dreams of social and financial mobility.”
The Company also recently announced a partnership with the City of Fort Worth’s job development initiative CAPWORKS to provide biweekly financial literacy education. The KEYS℠ curriculum complements and aligns with the other comprehensive services CAPWORKS already provides to economically disadvantaged families, individuals and elderly in Tarrant County, including energy bill payment assistance, economic independence coaching, emergency rental payment assistance, tuition reimbursement and more.
About GM Financial
General Motors Financial Company, Inc. is the wholly-owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit www.gmfinancial.com.