PLAYA VISTA, Calif.--(BUSINESS WIRE)--Digital Domain, one of the largest and most innovative providers of visual effects and immersive experiences, today announced that it will be hosting a 360° virtual reality livestream of the 2017 UK B-Boy Championships World Finals taking place on Sunday, April 9, 6 PM to 11 PM in the UK (10 AM to 3 PM Pacific Time) at London’s O2 Forum. The livestream will give viewers front-row access to the dance floor for the annual competition, with views from the judge’s table for the acclaimed breakdancing event. To get the full VR experience download Digital Domain’s free app from the iOS App Store or Google Play, or watch the livestream at vr.digitaldomain.com.
“There’s nothing like the thrill of witnessing these b-boys and b-girls do their thing live, and virtual reality is the next best thing to being there on the dance floor,” said Hooch Whittle, CEO of the UK B-Boy Championships. “Through our work with Digital Domain, we’re presenting more than just a livestream. This is a fully immersive experience that puts hip-hop fans in the midst of a showdown to determine the world’s greatest.”
The 21st edition of a longstanding b-boy tradition, the competition brings together finalists from five continents for an unforgettable spectacle. Hosted by Crazy Legs of the Rock Steady Crew and Africa Islam of the Universal Zulu Nation, the finals cap off a full weekend of competitive breakdancing. Viewers will witness the best Crews, solo B-Boys, Poppers, Lockers and Hip Hop Freestylers like never before, with the fluid maneuvers presented in a stunning immersive format. Fans will also be treated to a performance from hip-hop legend Talib Kweli, one of the most lyrically gifted rappers of all time.
“Breakdancing culture has seen a resurgence in popularity around the world, and VR offers a deeper and more immersive way to connect with the performers,” said Alireza Saifi, Vice President of Global Business Development, Digital Domain. “The B-Boy Championships are a mainstay of the freestyle dance circuit, and we’re happy to help spread hip-hop culture to more fans than ever through our industry-leading interactive technology.”
About Digital Domain
Digital Domain creates transportive experiences that entertain, inform and inspire. The company is a pioneer in many fields, including visual effects, livestreaming landmark events in 360° virtual reality, building situational awareness applications, creating “virtual humans” for use in films and live events, and developing interactive content. A creative force in visual effects and media applications, Digital Domain and its predecessor entities have brought artistry and technology to hundreds of motion pictures, commercials, video games, music videos and virtual reality experiences. Its groundbreaking visual effects appear in films such as “Titanic,” “The Curious Case of Benjamin Button” and recent blockbusters “Furious 7” and “Deadpool.” Staff artists have won more than 100 major awards, including Academy Awards, Clios, BAFTA awards and Cannes Lions. Digital Domain has offices in Los Angeles, Vancouver, Beijing, Shanghai, Taipei and Hong Kong. Digital Domain Holdings Limited (www.ddhl.com) is listed on the Hong Kong Stock Exchange (stock code 547). www.digitaldomain.com