PARIS--(BUSINESS WIRE)--Exclusive Group, the value-added services and technologies (VAST) group, today announced the appointment of Martin Bichler to coordinate the continuing expansion of its 100m€+ BigTec VAD business. As BigTec Vendor Manager for EMEA & APAC, Martin runs the business management of revenue and profit targets and is responsible for implementing and developing the global BigTec proposition alongside in-country sales teams.
“Martin is a talented channel operator with readymade BigTec credentials that make him the ideal choice to drive further expansion and success of our datacentre transformation VAD business,” said Barrie Desmond, COO of Exclusive Group. “BigTec is at the forefront of technology disruption, shaping the future of enterprise IT and representing a significant growth opportunity for our channel partners. Martin’s close vendor relationships and first-hand experience of rapidly-changing channel dynamics will be vital to continuing our relevance and success in every local market.”
“Major IT trends like advanced automation, hybrid cloud, hyperconvergence and DevOps produce many significant new business opportunities for partners when they learn about the whole BigTec story,” said Martin Bichler. “Taking advantage of these changes is a defining challenge for channel partners around the world, and one that BigTec supports them to achieve. To join this business and help shape its destiny is a real privilege for me, and I look forward to making a difference at global and local levels.”
Martin Bichler brings over 17 years’ experience in IT sales and channel management, including a decade in value-added distribution with Azlan and Arrow. His most recent roles were at Brocade, working with OEM and reseller partners in Germany and EMEA-wide.