LIVERMORE, Calif.--(BUSINESS WIRE)--Today Cupcake Vineyards announced its brand sponsorship of the Coachella Valley Music and Arts Festival for 2017. This marks the third year Cupcake Vineyards has had a presence at Coachella, bringing joy to attendees. In 2017, festival-goers will be able to cool down with the brand’s signature “poptails,” featuring locally grown fresh fruit-based ice pops paired with the brand’s premium-crafted wine.
At the two-weekend music festival, the brightly colored Cupcake Vineyards wine truck will be on-site serving up smiles and Cupcake wines ranging from the winery’s much anticipated Rosé and Sparkling Rosé (both of which officially launch April 2017) to classic offerings such as Cupcake Vineyards Prosecco, Sauvignon Blanc, Chardonnay, and Red Velvet, a blend of Zinfandel, Merlot and Petite Sirah. In addition to offering a wide variety of award-winning Cupcake wines throughout the festival grounds, the on-site Cupcake crew will invite attendees to celebrate their moments of joy throughout the event.
“As the official wine sponsor of Coachella, Cupcake Vineyards is creating a community that engages festival-goers in new ways, whether it’s through an Instagram-worthy signature ‘poptail’ or a unique photo opportunity with a larger than life wine bottle,” said Kim Fabbri, Director of Marketing for Cupcake Vineyards. “Coachella is the perfect place to bring the Cupcake Vineyards brand to life by creating fun, immersive and sharable moments of joy.”
“We strive to create wines that bring a sense of happiness to experiences, and pair well with life,” said Jessica Tomei, winemaker at Cupcake Vineyards. “Our wines all share an approachable, balanced style that makes each varietal perfect for sharing with friends, not only at a music festival but in every day celebrations.”
To tap into the digital conversation, Cupcake Vineyards will encourage festival-goers to #sharethejoy of their Coachella and Cupcake Vineyards experience on social media. Fans at home can follow along by engaging in live-posts on social media throughout the event, accessing a fun peek of the festival through the eyes of Cupcake Vineyards. To “Treat Today” and follow along, visit Cupcake on Instagram at @CupcakeVineyards and on Twitter at @CupcakeVineyard.
About Cupcake Vineyards
Launched in 2008, Cupcake Vineyards is America’s #1 Premium1 wine $8+ by volume, according to Nielsen. Cupcake’s winemaker Jessica Tomei and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New Zealand. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.
1 Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 52 Wks - W/E 12/31/16 • Product Share Basis : TOTAL WINE