LOS ANGELES--(BUSINESS WIRE)--AEG, the world’s leading sports and live entertainment company, has announced that Frontier Communications, a Fortune 500 company and a leader in providing communication services to urban, suburban and rural communities in 29 states, will be an official partner of the LA Kings and a founding partner of the StubHub Center. The multiyear partnership, brokered by AEG Global Partnerships, includes premium venue signage at StubHub Center as well as brand-tailored activations throughout the NHL season. It also expands Frontier’s strategic brand-building initiatives to AEG’s premier Southern California sports and entertainment venues and deepens Frontier’s community and business ties within the Los Angeles area market.
“AEG is proud to join with Frontier Communications,” said Josh Veilleux, LA Kings vice president of corporate partnerships. “This partnership will enhance the Kings’ ability to create even more memorable experiences for our fans.”
Through year-round marketing activities, AEG and Frontier will work together to engage customers and fans with special events and opportunities. Sponsorship activities will include fan experiences at NHL games, exclusive customer events, themed activations, product and services sweepstakes, product demonstrations and other unique fan-focused opportunities for Frontier customers.
“We are thrilled to be a sponsor and community partner of the Kings and StubHub Center,” said Joe Gamble, Frontier senior vice president of customer operations. “Our partnership with the LA Kings and StubHub Center helps further strengthen our ties to Southern California customers and the business community.”
“Frontier’s vision and commitment to their customers and the community at large clearly aligns with our vision, making this partnership a natural fit,” said Robert Vartan, senior director, Global Partnerships at AEG.
Frontier’s alignment with a world-class facility such as StubHub Center will raise brand awareness for the company among a passionate and growing group of sports fans. As a Founding Partner of StubHub Center, Frontier will receive a variety of signage and branding throughout the property, along with rotational exposure of the facility’s 405 Freeway marquee where other Founding Partners are recognized. Additionally, Frontier and StubHub Center will introduce unique and entertaining opportunities for fans and guests of the venue.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
ABOUT STUBHUB CENTER
StubHub Center is southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG Facilities, the $150 million, privately financed facility was developed by AEG on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. StubHub Center features an 8,000-seat tennis stadium, a 27,167-seat stadium for soccer, football and other athletic competitions and outdoor concerts; a 2,000-seat facility for track & field and a 2,450-seat indoor Velodrome – the VELO Sports Center – for track cycling. StubHub Center is home to Major League Soccer’s LA Galaxy, the five-time MLS Cup Champions, and the temporary home to the National Football League’s LA Chargers. StubHub Center is also home of the United States Tennis Association’s (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF) and EXOS, an international training center for elite and professional athletes. For additional information, please visit www.stubhubcenter.com
ABOUT FRONTIER COMMUNICATIONS
Frontier Communications Corporation (NASDAQ: FTR) is a leader in providing communications services to urban, suburban, and rural communities in 29 states. Frontier offers a variety of services to residential customers over its fiber-optic and copper networks, including video, high-speed internet, advanced voice, and Frontier Secure® digital protection solutions. Frontier's video offerings include Frontier FiOS® and Vantage TV by Frontier™ with 100 percent HD picture quality, Total Home DVR, instant channel change, enhanced search, Video on Demand, and much more. Business Edge™ offers communications solutions to small, medium, and enterprise businesses. More information about Frontier is available at www.frontier.com.