DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Social Media Analytics Market - Opportunity and Forecasts, 2014-2022)" report to their offering.
The report forecasts the global market to reach $9,383 million by 2022, growing at a CAGR of 29.2% from 2016 to 2022. The retail sector segment dominated the total end-user market in 2014.
Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover its true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.
Increase in number of social media users, rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market. In addition, factors such as increase in cloud adoption and high rate of deployment in SMEs are expected to provide lucrative opportunity for the market growth. However, lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.
- Oracle Corporation
- Adobe Systems, Inc.
- IBM Corporation
- SAP SE
- Netbase Solutions, Inc.
- Hootsuite Media, Inc.
- Tableau Software
- Crimson Hexagon
- SAS Institute
Key Topics Covered:
Chapter 1 Introduction
Chapter 2 Executive Summary
Chapter 3 Market Overview
Chapter 4 Social Media Analytics Market, By Application
Chapter 5 Social Media Analytics Market, By End User
Chapter 6 Social Media Analytics Market, By Geography
Chapter 7 Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/tpd59t/global_social