Global Social Media Analytics Market to Grow at a CAGR of 29% by 2022: Increase in Number of Social Media Users & Rise in Expenditure on Analytics to Drive Growth - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Social Media Analytics Market - Opportunity and Forecasts, 2014-2022)" report to their offering.

The report forecasts the global market to reach $9,383 million by 2022, growing at a CAGR of 29.2% from 2016 to 2022. The retail sector segment dominated the total end-user market in 2014.

Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover its true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.

Increase in number of social media users, rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market. In addition, factors such as increase in cloud adoption and high rate of deployment in SMEs are expected to provide lucrative opportunity for the market growth. However, lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.

Companies Mentioned

  • Oracle Corporation
  • Adobe Systems, Inc.
  • IBM Corporation
  • SAP SE
  • Netbase Solutions, Inc.
  • Hootsuite Media, Inc.
  • Tableau Software
  • Crimson Hexagon
  • SAS Institute
  • Salesforce.com Inc.

Key Topics Covered:

Chapter 1 Introduction

Chapter 2 Executive Summary

Chapter 3 Market Overview

Chapter 4 Social Media Analytics Market, By Application

Chapter 5 Social Media Analytics Market, By End User

Chapter 6 Social Media Analytics Market, By Geography

Chapter 7 Company Profiles

For more information about this report visit http://www.researchandmarkets.com/research/tpd59t/global_social

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Social Media