NEW YORK--(BUSINESS WIRE)--Cheese Grille, New York’s most popular grilled cheese destination, will celebrate on April 12, 2017, the National Grilled Cheese Day, by offering free grilled cheese from 2 p.m. to 8 p.m.
The fast-casual restaurant made a similar offer last year and, according to counter-server Chris Mafla, they gave out well over 3,000 grilled cheese. “The next day we had over a thousand new followers on Instagram,” Mafla said.
Last year the cheese-centric restaurant invited comedians and bands to entertain the crowd (which lined-up around the block), and they will provide similar entertainment this year.
Just three years old and operating just south of Houston on Allen Street (“the fun part of the Lower East Side”), Cheese Grille won last summer’s Time Out NY’s “Grilled Cheese Challenge” and was recently featured on the Food Network.
With a menu designed by author, chef, and cheese monger Tia Keenan, The Art of Cheese Plate, Cheese Grille has a dozen signature grilled cheese to choose from as well as delicious munchies such as fried mac&cheese bites and sweet potato tots. The bread is delivered daily from renowned French bakery Balthazar and its cheeses come from some of the best creameries, both domestic and foreign.
Dairy-Free and Gluten-Free options are available and all of the grilled cheese and sides are served neatly on a wooden cutting board. Patrons enjoy over 20 beer and wine options for tasty pairings.
Cheese Grille is particularly popular as a nighttime destination and is open Fridays and Saturdays until 3 a.m. All menu items are available for takeout and delivery. It has a 4.3 rating on Yelp and over 11,000 followers on Instagram.