Global Outdoor Advertising Market to Grow at a CAGR of 4.5%, 2017-2021 with Clear Channel Outdoor, JCDecaux Group, Lamar Advertising, Outfront Media & Ströer Leading the Way - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Outdoor Advertising Market 2017-2021" report to their offering.

The global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.

The report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, one driver in the market is rapidly declining print advertising. Print advertising is declining rapidly because of the increasing adoption of the digital medium. Digital media advertising has developed and is eating printo print advertising's share. Print advertising is not able to compete with digital media advertising because of the intense competition. For instance, billboards, which are considered to be one of the major segments for revenue in outdoor advertising, were not able to compete with Craigslist. Craigslist provided a new model of classified ads using the digital advertising medium.

The popularity of classified ads declined as the service provided by Craigslist was free. Major print vendors such as Time and New York Times have significantly cut down on their budgets of the print segment. With the advent of e-papers and e-magazines, the sales of newspapers and magazines have declined rapidly, giving high visibility to online classified ad platforms.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux Group
  • Lamar Advertising
  • Outfront Media
  • Ströer

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by platform

PART 07: Market segmentation by type

PART 08: Buying criteria

PART 09: Geographical segmentation

PART 10: Key leading countries

PART 11: Decision framework

PART 12: Drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

PART 15: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/4vklrz/global_outdoor

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Outdoor Advertising

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Outdoor Advertising