The global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.
The report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, one driver in the market is rapidly declining print advertising. Print advertising is declining rapidly because of the increasing adoption of the digital medium. Digital media advertising has developed and is eating printo print advertising's share. Print advertising is not able to compete with digital media advertising because of the intense competition. For instance, billboards, which are considered to be one of the major segments for revenue in outdoor advertising, were not able to compete with Craigslist. Craigslist provided a new model of classified ads using the digital advertising medium.
The popularity of classified ads declined as the service provided by Craigslist was free. Major print vendors such as Time and New York Times have significantly cut down on their budgets of the print segment. With the advent of e-papers and e-magazines, the sales of newspapers and magazines have declined rapidly, giving high visibility to online classified ad platforms.
- Clear Channel Outdoor
- JCDecaux Group
- Lamar Advertising
- Outfront Media
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by platform
PART 07: Market segmentation by type
PART 08: Buying criteria
PART 09: Geographical segmentation
PART 10: Key leading countries
PART 11: Decision framework
PART 12: Drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/4vklrz/global_outdoor