WATERFORD, N.Y.--(BUSINESS WIRE)--Momentive Performance Materials Inc. (“Momentive”) will launch Velvesil E-Gel PMF, an innovative silicone-based, cross polymer network emulsion for the cosmetics industry at the in-cosmetics Global show in London, April 4–6. Velvesil E-Gel is a multi-function, patent-pending formulation that can enable skin imperfection masking along with a luxurious application feel and long-lasting, moisturizing effects in one product.
“Multi-functional ingredients, such as Velvesil gels, are increasingly sought after by cosmetics manufacturers for their ability to enhance sensory and performance benefits while reducing the complexity and costs associated with producing products in the color cosmetics, skin and hair care industries,” said Beatriz Blanco, senior business director at Momentive. “Our talented research and development teams continue to develop creatively-designed products that are easy to use, offer production versatility and can enrich the look, feel and performance with a single additive.”
Personal care formulators can consider Velvesil E-Gel PMF emulsion for use when creating products such as toners, serums, sunscreens and foundations, as well as leave-in and rinse-off hair products.
The new silicone-based gel will be the topic of a Momentive Seminar: “Achieving More with Less – How to Create Novel Textures in Frugal Innovations,” presented on Tuesday, April 4, at 10:40 am. The company’s SilForm* fluids and Silsoft* emulsions and conditioning agents will also be featured.
Velvesil E-Gel PMF emulsion will be on display for formulators to experience firsthand the robust soft-focus effects and cushioning feel the gel can help deliver. To learn more about Velvesil, and the full array of personal care products from the Momentive SilForm and Silsoft product lines, meet with our experts at booth MM70.
Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 75-year heritage of being first to market with performance applications for major industries that support and improve everyday life. The Company delivers science-based solutions by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of MPM Holdings Inc. Additional information about Momentive and its products is available at www.momentive.com.
*Velvesil*, SilForm* and Silsoft* are trademarks of Momentive Performance Materials Inc.