NEWPORT BEACH, Calif.--(BUSINESS WIRE)--William Lyon Homes (NYSE: WLH), a leading homebuilder in the Western U.S., announced its new focus on the emerging 55+ active adult market — “Ovation, a Lyon Active Lifestyle Community” and in the Pacific Northwest, “Ovation, a Polygon Active Lifestyle Community.” By leveraging its experience in product design and place-making, William Lyon Homes will differentiate Ovation from traditional “cookie-cutter” active adult communities by cultivating an appealing brand lifestyle for 55+ buyers who prefer a more intimate, unconventional and contemporary residential environment.
With a significant segment of the population age 55 and older, coupled with their preference to own versus rent and a strong desire to seek new housing opportunities that will enable them to age in place, William Lyon Homes recognized the opportunity to respond to this increasing buyer segment with a new approach. The William Lyon Homes team is focusing their development expertise to create and deliver active adult communities that will address a specific niche opportunity within the 55+ segment market, namely by offering small to mid-sized scale communities located close to urban and suburban areas enabling convenient access to the greater area amenities. In addition, the Ovation communities will feature architecture, amenities and ambiance that are innately different from the competition. Contemporary product design brimming with natural light, private indoor/outdoor living spaces and smart technology will be a defining characteristic.
“At William Lyon Homes, we take great pride in understanding the needs of consumers and tuning in to their aspirations,” said Matthew R. Zaist, President and Chief Executive Officer for William Lyon Homes. “Today’s 55+ homebuyers are sophisticated and vital, and they’re searching for something different. We feel confident that these new Ovation communities will fill that niche with an entirely new interpretation of what a modern active adult community should be.”
William Lyon Homes is entering the 55+ active adult market with the debut of several new Ovation active lifestyle communities in highly desirable markets including Phoenix, Arizona; Las Vegas, Nevada; Lacey, Washington and Orange County, California.
The builder’s commitment to a standard of beautiful aesthetics and quality craftsmanship ensures these communities will be set apart from competitors, offering distinctive single-story residential designs with open living spaces, abundant natural lighting, private outdoor spaces, quality finishes, energy-efficient amenities and useful technology features. The homes offered at all Ovation active lifestyle communities will assure buyers are not limited to “down-sizing,” giving them the opportunity to “right-size” with a home that fits their individual lifestyle.
Ovation active lifestyle communities will also be characterized by a liberating and refreshing atmosphere that focuses on individual choice, fun and spontaneity. Each community location will be less remote and self-contained than typical active adult settings and will ensure lifestyle priorities are accommodated with access to retail, restaurants, outdoor recreation, medical centers, airports and more. Since approximately 70% of this market segment expects to postpone retirement, they will also be within comfortable proximity of business centers.
To learn more about Ovation, Lyon Active Lifestyle Communities, visit www.OvationLiving.com for details.
About William Lyon Homes
William Lyon Homes is one of the largest Western U.S. regional homebuilders. Headquartered in Newport Beach, California, the Company is primarily engaged in the design, construction, marketing and sale of single-family detached and attached homes in California, Arizona, Nevada, Colorado, Washington and Oregon. Its core markets include Orange County, Los Angeles, the Inland Empire, the San Francisco Bay Area, Phoenix, Las Vegas, Denver, Portland and Seattle. It matters who your builder is and William Lyon Homes is a Company built upon a legacy of pride and integrity. A team of visionaries who are passionate about homebuilding and committed to providing a high quality homebuying and homeownership experience, William Lyon Homes has a distinguished legacy of more than 60 years of homebuilding operations, over which time it has sold in excess of 99,000 homes. The Company markets and sells its homes under the William Lyon Homes brand in all of its markets except for Colorado, where the Company operates under the Village Homes brand, and Washington and Oregon, where the Company operates under the Polygon Northwest brand. For updated information and to learn more, visit www.lyonhomes.com.