Consumers Are Looking for Convenience - Driving the Frozen Food Market, Says Infiniti Research

Infiniti Research offers a variety of food and beverage market research solutions. (Graphic: Business Wire)

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LONDON--()--The frozen food market is a thriving one, with many consumers looking for foods that are convenient and that will not spoil within a few days. According to Infiniti Research, the market was valued at USD 231.4 billion in 2016, and will grow at a CAGR of 6.15% to reach USD 311.9 billion by 2021. Ready-to-eat meals currently make up the largest share of the market, accounting for over 33% of the entire market, while fruits and vegetables only have a share of 7.27%, sitting behind the meat and seafood categories.

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Market Insights

The lower popularity of frozen fruits and vegetables is due at least in part to the common perception that they are less healthy than their fresh counterparts. However, while ready-to-eat meals often have unhealthy levels of ingredients such as sodium, sugar, and trans fats, frozen foods that have been through little processing do not have this issue. And, as research reveals, the act of freezing fresh produces does not immediately remove its nutritional value.

A newly published two-year study by the University of Georgia has determined that frozen fruits and vegetables contain at least as much nutrition as those bought from the produce aisle. In some cases, the amounts of vitamins A and C were higher in frozen produce than in fresh. This is because frozen fruits and vegetables are generally frozen shortly after being harvested, while fresh products often have to travel for days before reaching grocery store shelves. While frozen produce does lose nutritional value over time, it does so slowly, meaning that it is still a good way to get important nutrients.

How Can Infiniti Research Help You?

Customer perceptions and demands are constantly shifting and new research is published on a regular basis. This is particularly true in the food and beverage industry, where there are frequent studies recommending or warning against a particular food, sometimes contradicting each other. It is important to stay informed about research relevant to your field, as well as public perception of your products. Market intelligence can provide you with detailed information on customer behavior and important studies, allowing you to keep up with a changing market and stay ahead of your competitors.

A leading global agribusiness and food company recently approached Infiniti Research to develop a global profile for oils and fats in food applications, which would support the company’s strategic growth plans across targeted segments. In just 12 weeks, the client was able to derive significant knowledge of the confectionery oil and fats segment, helping them to better understand the market and identify lucrative market opportunities to stay ahead of its competitors.

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

Contacts

Infiniti Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.infinitiresearch.com
Contact Us

Release Summary

Infiniti Research provides their market research insights for the food and beverage industry.

Contacts

Infiniti Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.infinitiresearch.com
Contact Us