TORONTO--(BUSINESS WIRE)--Postmedia Network Inc. (“Postmedia”), one of Canada’s largest news media companies, today announced the launch of a new editorial brand campaign, “Built on Trust”, for 10 of its metro market broadsheets*.
“Many of our newspaper brands have been with readers for over a century, reporting on historical and local events, and this campaign aims to deepen our already strong relationship with readers,” said Gerry Nott, Senior Vice President, Content, Postmedia. “In a time where there is so much uncertainty about what is real and what is fake news, our commitment remains the same – delivering authentic and trusted news.”
Postmedia’s marketing team collaborated with the editorial teams in each market to customize the editorial message that appears on the front page of each newspaper* today. The editorial notes focus on each brand’s strong position and history in market and reinforces the relationship that readers have to their local brand who they have come to rely on for local news that affect the communities they serve as well as sports, politics and entrainment. Some examples include:
- “We live here. We laugh here. We mourn the losses and celebrate the victories alongside you.” Editor Mark Iype, Edmonton Journal
- “We have raged and laughed and cried with you through almost two and a half centuries of Montreal history. We don’t plan to stop now.” Editor Lucinda Chodan, Montreal Gazette
- “In an era when it seems like the truth is always under attack, we’ll continue to stand our ground.” Editor Stephen H. Ripley, Regina Leader-Post
Developed in-house, the six-week campaign will be supported with print and digital ads in all Postmedia metro markets. A similar brand awareness campaign for tabloid brands including The Province, Toronto Sun, Calgary Sun, Edmonton Sun, Ottawa Sun and Winnipeg Sun will start in mid-April.
*Campaign includes the Vancouver Sun, Calgary Herald, Edmonton Journal, Saskatoon StarPhoenix, Regina Leader-Post, Windsor Star, National Post, Ottawa Citizen, Montreal Gazette and The London Free Press.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.
