CHICAGO--(BUSINESS WIRE)--Havas Chicago snags advertising veteran Paul Hirsch as its new executive creative director. A trusted partner with a longstanding connection to Jason Peterson, chairman and chief creative officer, Havas Creative, U.S., Paul was thoughtfully selected for this role to add more process and rigor to the company’s creative executions while maintaining the edgy thinking Havas is known for.
“We have completely evolved our agency’s offerings over the last few years,” said Jason. “The focus of our work has been all about social and digital. We’re working with these constantly changing platforms to create some mind-blowing work, but it’s nonstop. We’re working at that rapid pace but now we need a greater focus on the craft and detail that make these creative pieces really work.”
Paul joins Havas from Division of Labor, a two-time recipient of Advertising Age’s Small Agency of the Year award, where he held the positions of co-founder and creative director. With leadership roles at some of the country’s top ad agencies—Goodby Silverstein & Partners, Leo Burnett and McCANN, to name a few—Paul has worked on a wide array of categories including CPG, financial services, automotive, sports and technology.
His previous client roster includes renowned brands like Ford, Nike, CamelBak, Live Nation, Dropbox, Visa, Microsoft, Coke and many more. His creative excellence has generated national press coverage and coveted awards; it’s been seen during the Super Bowl and was even made into a book called Stop Tweeting Boring Shit. His attention to detail, focus on the craft and strong execution makes his work undeniably powerful.
“The creative work we produce is very personal to me,” said Jason. “As are the leaders that I choose to run the creative portion of the business. Every hire I make is with the intention of turning a creative into a creator—and Paul is the perfect guy to bring out our team’s greatness. He and I know each other well—we went to school together and had our first jobs together—and we complement each other’s work styles. He’s a craftsman with a meticulous attention to detail, and I have the utmost personal trust in his capabilities to lead the Chicago office.”
Havas Chicago’s modern marketing model allows it to operate faster, leveraging integrated data to create in real-time. The company has a unique set of offerings including its creation of the first ever agency and cultural center for Millennials by Millennials called The Annex, its strong Latino agency and Instacontent, among others.
Paul will partner with Drew Donatelle, executive creative director of The Annex; together they will ensure both agencies are aligned on creative thinking. Paul and Drew report directly into Jason Peterson and work closely with Paul Marobella, chairman and CEO of Havas Creative, U.S., and Tatia Torrey, president and chief client officer.
About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. The agency brings an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Group, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, Havas Chicago fuses an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more on the website, or follow us on Twitter, Facebook and Instagram.