NEW YORK--(BUSINESS WIRE)--Univision Network finished Q1 2017 as the most-watched Spanish-language network in primetime and out-delivered its closest competitor every single week during the quarter among Total Viewers 2+, Adults 18-34 and Adults 18-49. In Q1 2017, Univision grew its advantage over closest Spanish-language network competitor from single to double-digit margins compared to Q4 2016 among Total Viewers (24%), Adults 18-34 (18%) and Adults 18-49 (17%). Additionally, Univision aired 33 of the 50 most-popular entertainment programs among Hispanic Adults 18-49 in the quarter.
“Our successful quarter as the leading Spanish-language network is a testament to the strategic changes we have made to our programming. With shows like ‘Pequeños Gigantes USA,’ ‘Su Nombre Era Dolores, La Jenn Que Yo Conocí,’ ‘Vino el Amor,’ and our latest series premiere ‘La Piloto,’ we have broadened the content offerings for our audience—providing more onscreen variety,” said Lourdes Diaz, president of Entertainment. “Throughout 2017, we’ll continue to look at new formats and original productions that will deliver high-quality and engaging content to our viewers, while positioning Univision as a place for hard-hitting, out-of-the-ordinary stories.”
During the first quarter of 2017, Univision Network out-delivered both FOX and NBC on every single Friday night, and outperformed at least one or more of the top four English-language broadcast networks (ABC, CBS, FOX, or NBC) 81 percent of the nights among Adults 18-34. Univision averaged 1.9 million Total Viewers 2+, 844,000 Adults 18-49 and 380,000 Adults 18-34 in primetime in the quarter and attracted a younger audience (43) that was 12 years younger than the average of ABC (54), CBS (60), FOX (50) and NBC (56). Univision delivered a higher concentration of millennials (20 percent) and key 18-49 viewers (45 percent) than ABC, CBS, FOX or NBC. Furthermore, 75 percent of Univision’s primetime Adult 18-49 audience was unduplicated - not reached on any of the top-rated English-language networks.
Univision also delivered a strong first quarter with Adults 18-49, beating one or more of the top four English-language broadcast networks on 36 nights, and FOX on 12 of the 13 Fridays. Compared with ABC, CBS, FOX and NBC in primetime among Adults 18-49, Univision also:
- Delivered a higher percentage of live viewers (93 percent) in comparison to CBS (62 percent), ABC (60 percent), NBC (60 percent) or FOX (59 percent).
- Had the highest commercial audience retention (95 percent) versus ABC (80 percent), FOX (85 percent), CBS (84 percent), NBC (81 percent) or ABC (80 percent).
Source: Nielsen, NPM (12/26/2016-03/12/2017) Live+7 and (03/13/2017-03/26/2017) Live+SD, Mon-Sat 8pm-11pm/Sun 7pm-11pm. Comparison to closest Spanish-language competitor based on Monday to Sunday 7pm-11pm. % Live Viewership excludes sports. Total number of nights Univision ranked #1 and out-delivered the English-language broadcast networks based on Live+SD. Unduplicated Audience based on a qualified audience of 6+ minutes and on the percent of viewers that did not watch any of the top 10 English-language networks during the week of (02/13/2017-02/19/2017) Live+7; Commercial Audience Retention based on (12/26/2016-03/12/2017) National Commercial Statistics (includes Direct Response, excludes PSAs and Promos) C3 vs. Live+3, excludes all sports programming. Hispanic Programming rankers based ad-supported networks across Total Day (Mon-Sun 7am-2am), excludes all sports programming.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 92% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 86% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 59 television stations and 67 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and social justice (FUSION.net), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.