Mother’s Day: Biggest Day of the Year for Money Transfer Leader, Sigue Corporation

  • Sigue to award grand prize of $10,000 down payment for a home; contest runs April and May during annual surge in remittances.
  • Latin Grammy-winning recording artist Ana Bárbara and Los Angeles radio and television personality “Don Cheto” as spokespeople for the campaign.

LOS ANGELES--()--Sigue Corporation will pay tribute to mothers by giving customers an opportunity to win thousands of dollars in prizes leading up to the busiest holiday for the money transfer industry—Mother’s Day. Customers can begin to line up at their nearest Sigue agent before May 10, when the holiday is commemorated in Mexico, and May 14, when the U.S. and the rest of Latin America celebrates.

“The total number of remittances on the day prior to Mexico’s Mother’s Day is triple our regular volume of transactions, and 2017 is poised to be record-breaking,” said Guillermo “Bill” de la Viña, chairman and CEO of Sigue. “Sigue has a presence in 140 countries around the world, most of which celebrate Mother’s Day during the spring.”

The annual Mother’s Day surge in money transfers will fall on Friday, May 5 and coincide with the first days of the month when Sigue customers are already using their first paycheck to pay rent and utilities.

Through Sigue’s giveaway, “Una Casa Para Mamá,” customers who send a wire transaction between April 1 and May 31, 2017 are eligible to win one of the following prizes:

  • One (1) of hundreds of American Express gift cards, in the amount of $25, $50 or $100, for a grand total of $5,000 in gifts.
  • One (1) GRAND PRIZE winner will receive $10,000, which they may use as initial payment for the purchase of a house in the winner’s country of origin.

Mexican recording artist Ana Bárbara and Los Angeles Mexican-American radio and television personality “Don Cheto” are the campaign’s spokespeople. Sigue will sponsor or participate in over 500 events throughout April and May to help promote wire transfers, including radio remotes at retail agent locations, music festivals and grassroots local community events for the Latino population across the United States.

In addition to radio and television spots and billboards, Sigue will carry out a social media campaign featuring both Ana Bárbara and “Don Cheto.”

About Sigue Corporation

Headquartered in Sylmar, California, Sigue is a leading financial services company providing international electronic money transfer services to over 140 counties. The company is privately held and operates through a comprehensive network of retailers. Learn more at www.sigue.com.

Contacts

for Sigue Corporation
Paulo Acuña
310.824.9000
pacuna@olmsteadwilliams.com

Contacts

for Sigue Corporation
Paulo Acuña
310.824.9000
pacuna@olmsteadwilliams.com