BOSTON--(BUSINESS WIRE)--Technology PR agency, March Communications, announced today that it has been selected by Sophos to serve as its North American PR agency of record. Sophos is a leading provider of next-generation network and endpoint security solutions.
“We’re very excited to be working with March Communications to expand our PR program in the U.S. We were impressed with them from our first meeting,” said Sara Eberle, public relations manager, Americas, at Sophos. “The team presented strategic, smart and creative ideas for us to expand our profile as a thought leader and get our story out there to our coveted channel and IT press, as well as more mainstream business and security media. They exhibited the kind of teamwork and chemistry that we were looking for. More than that, we see March as not just good collaborators, but as an extension of our own team; it’s a perfect fit.”
March’s work for Sophos will be concentrated on three main pillars – thought leadership, strategic campaign support and elevating the company’s corporate profile in North America. Thought leadership will focus on Sophos’ vision for synchronized security in particular. Synchronized security offers a revolutionary approach to threat detection and response that enables network and endpoint security products to directly share threat intelligence. This automates the overall process of threat discovery and investigation in order to respond to and remediate cyber attacks faster.
The second pillar focuses on strategic planning and execution around major campaigns, product launches and events where Sophos will be either attending or presenting. The third pillar is aimed at leveraging Sophos’ 30 years of expertise to expand awareness of the company as a “go-to” media source of next-generation security topics, data breaches, security innovation and trends, and much more.
Headquartered in the U.K., Sophos has a large and well-established presence in Boston, Mass., an area that has become a Silicon Valley rival in terms of security brands. Since establishing the Boston office in 1996, Sophos has continued to invest in sales, marketing and development there, making it the largest Sophos office in the U.S. today and a prominent fixture on the Boston cyber security scene. The company is leading innovation with not only with the award-winning Synchronized Security, but also with its recently launched Sophos Intercept X next-gen anti-exploit and anti-ransomware product.
“The security industry is incredibly fast-paced, where, for better or worse, there’s always something to talk about: new cyber threats, new data breaches, new ransomware attacks and so on. It’s important that media can turn to a company like Sophos for factual answers, feedback and historical explanations to these near daily cyberattacks,” said Juliana Allen, Senior Vice President, March Communications. “We’re excited to work with such an established brand, and a major presence in the security industry, with the level of innovative, intelligent people that Sophos has. Together, we’ll continue to elevate Sophos’ reputation as a next-generation cybersecurity innovator.”
About March Communications
March Communications is a technology PR agency connecting innovation and people. Our insights-first methodology fuels our work crafting brand narratives and outcomes-oriented PR campaigns and experiences that bring innovation to life, inspire people to take action, and deliver mutual value to brands and buyers. Ours is a unique “under one-roof,” model comprised of in-house researchers, content and video specialists, and seasoned PR pros. Our Consumer Innovation Group’s shop within a shop structure enables our dedicated team of consumer brand planners, strategists and social and influencer authorities to tap into the knowledge of the specialist teams and technology brainiacs in our broader orbit.
We are a multi-award winning agency delivering smart, integrated, creative PR programs to a diverse portfolio of emerging and established technology and consumer brands from across the US and around the world. March has offices in Boston and Chicago.
Sophos is a leader in next-generation endpoint and network security, and as the pioneer of synchronized security develops its innovative portfolio of endpoint, network, encryption, web, email and mobile security solutions to work better together. More than 100 million users in 150 countries rely on Sophos solutions as the best protection against sophisticated threats and data loss. Sophos products are exclusively available through a global channel of more than 26,000 registered partners. Sophos is headquartered in Oxford, UK and is publicly traded on the London Stock Exchange under the symbol "SOPH." More information is available at www.sophos.com.