adidas Group Chooses Amber Road’s China Trade Management Solution to Automate Trade Operations

Global sports brand giant expects to streamline the import and export process and more quickly respond to trade regulatory changes

EAST RUTHERFORD, N.J.--()--Amber Road (NYSE: AMBR), a leading provider of cloud-based global trade management (GTM) solutions, today announced that adidas Greater China, a global leader in the sporting goods industry, has selected Amber Road’s China Trade Management (CTM) solution to automate and centralize its China General Trade activities.

Established in 1949, adidas Group is one of the most famous sports brands in the world, selling a variety of sports products including footwear, apparel, hardware and accessories. The Group plans to bolster its retail sales network to 12,000 outlets in China by 2020, with much of the growth slated for smaller cities. A growing enthusiasm for sports across China has helped adidas power-up sales in the region, making it one of the most profitable markets for the company.

Conducting international trade within China can be difficult and complex. With various challenges brought by huge import and export volume, and minimal advance notice of regulatory changes, adidas China needed an automated solution to help reduce manual-based operations, minimize clearance delays and compliance risks, and respond to regulatory changes quickly.

“adidas will be leveraging many functions of Amber Road’s CTM solution to manage this growth opportunity. Amber Road’s CTM InSight function will equip the adidas China team with self-compliance capabilities, which helps them conduct comprehensive and regular internal audits to proactively identify and resolve non-compliance issues with agencies in a timely fashion,” said Kae-Por Chang, Managing Director, Amber Road China.

“Amber Road’s CTM Business Intelligence (BI) Dashboard will supply information to centralize management, improve clearance process visibility, and enhance internal controls. By implementing Amber Road’s CTM solution, adidas Group will be well prepared to apply for China Customs Advanced Certified Enterprise (AEO) status, which will enable the company to enjoy international trade facilitation measures,” said Chang.

About adidas Group

adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across the globe and generated sales of around €17 billion in 2015. Further information is available at www.adidas.com.

About Amber Road

Amber Road’s (NYSE: AMBR) mission is to improve the way companies manage their international supply chains and conduct global trade. As a leading provider of cloud-based global trade management (GTM) solutions, we automate the global supply chain across sourcing, logistics, cross-border trade, and regulatory compliance activities to dramatically improve operating efficiencies and financial performance. This includes collaborating with suppliers on development, sourcing and quality assurance; executing import and export compliance checks and generating international shipping documentation; booking international carriers and tracking goods as they move around the world; and minimizing the associated duties through preferential trade agreements and foreign trade zones. Our solution combines enterprise-class software, trade content sourced from government agencies and transportation providers in 147 countries, and a global supply chain network connecting our customers with their trading partners, including suppliers, testing/auditing firms, freight forwarders, customs brokers and transportation carriers. We deliver our GTM solution using a Software-as-a-Service (SaaS) model and leverage a highly flexible technology framework to quickly and efficiently meet our customers’ unique requirements around the world.

For more information, please visit www.AmberRoad.com, email Solutions@AmberRoad.com or call 201-935-8588.

Contacts

Media Contact
Veronika Clough
+1 203 820 6061
VeronikaClough@AmberRoad.com
or
Amber Road Contacts
Annika Helmrich (US & Canada)
+1 201 806 3656
AnnikaHelmrich@AmberRoad.com
or
Martijn van Gils (Europe & Asia)
+31 (0)85 8769534
MartijnvanGils@AmberRoad.com

Release Summary

adidas Greater China, a global leader in the sporting goods industry, has selected Amber Road’s China Trade Management (CTM) solution to automate and centralize its China General Trade activities.

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Contacts

Media Contact
Veronika Clough
+1 203 820 6061
VeronikaClough@AmberRoad.com
or
Amber Road Contacts
Annika Helmrich (US & Canada)
+1 201 806 3656
AnnikaHelmrich@AmberRoad.com
or
Martijn van Gils (Europe & Asia)
+31 (0)85 8769534
MartijnvanGils@AmberRoad.com