NEW YORK--(BUSINESS WIRE)--Crossix announced today that it has expanded its DIFA™ digital measurement platform to include website and search analytics, providing healthcare brands and agencies with the industry’s most complete view of digital performance across channels. DIFA Site™ and DIFA Search™ complement and enhance traditional measurement by linking website visitation and media drivers including search to a broad range of health data. Marketers can now measure audience quality and sales impact using health data, which includes audience treatment history, doctor visitation, diagnoses, lab results, doctor notes, conversions to brand (net of control), and more.
DIFA goes way beyond panel data alone by leveraging cookies & device IDs to maximize the scale and granularity of reporting. Now fully integrated within the DIFA platform, DIFA Site & DIFA Search empower actionable decisions regarding media strategy and site design, and answer previously challenging questions such as:
- Who is coming to my site, patients or prospects?
- What health actions are visitors taking after they leave my site?
- How do these two answers differ by site media driver, site engagement activity, search engine, and search keyword group?
- What are the maximum allowable CPCs for search, in general and by keyword group?
“Clients want deeper insights to better understand how and where to allocate their site and search investments,” said Cam Bedford, SVP, Strategy & Analytics at Klick Health. “These two solutions make it much easier for us and our clients to make informed, data-driven decisions with more confidence than ever before.”
The DIFA platform has been used by more than 15 agencies across over 50 brands to optimize more than 100 campaigns and over 10 billion digital media impressions to date. Recently announced enhancements to DIFA include the integration of expanded clinical data sets, placement-level metrics, and additional demographic and geographic data.
“DIFA Site and DIFA Search are market-leading innovations that embrace the Crossix vision of bettering analytics across healthcare,” said Ira Haimowitz, VP, Product Strategy at Crossix Solutions. “While we’ve already been partnering with agencies and brand teams to close the loop between traffic drivers, site behaviors, and the true Rx impact of their efforts, now all of this is centralized within the DIFA platform.”
To learn more about Crossix, visit www.crossix.com.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.