LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global airline ancillary services market 2017-2021 report. The global airline ancillary services market is foreseen to grow at a CAGR of above 15% during the forecast period. This market research report also lists six other prominent vendors that are expected to impact the market.
Competitive vendor landscape
According to the research analysis, the global airline ancillary services market is highly competitive with several players competing for market share. These vendors compete in terms of customization of product offerings, cost, and technological innovation. Companies such as United Airlines have succeeded in catering to the increasing demand for value-added services. However, to survive and succeed in such an intensely competitive market, airlines are required to make their offerings distinguishable through a clear and unique value proposition. This not only calls for the development of new technologies but also a balance with emerging technologies that could affect their product lines.
“Companies with superior technical and financial resources can design and develop products that can make their rivals' products outdated even before they are launched. Although FSC airlines are dominating the market, LCC airlines with small market shares also project a significant presence. Improving global economic scenario, coupled with increasing passenger traffic will fuel market growth, thereby making it an ideal time to launch new products or redesign the product offerings,” says Avimanyu Basu, a lead analyst at Technavio for aerospace components research.
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Technavio market research analysts identify the following key vendors:
American Airlines Group (AAG)
American Airlines can be represented as an air transportation service stakeholder specializing in operating a network of air carriers through its subsidiaries, such as American Airlines (American) along with several regional subsidiaries, Envoy Aviation Group (Envoy), Piedmont Airlines (Piedmont) and PSA Airlines. Its fleet consists of around 940 mainline aircraft. Apart from these, the airline projects prominence in the mentioned routes through an additional 587 regional aircraft operated by regional airline subsidiaries and third-party regional carriers.
Delta Air Lines
Delta Air Lines specializes in providing scheduled air transportation for passengers and cargo within the US as well as overseas. The company functions with two segments, i.e., airline and refinery. Some of the services provided by Delta are aircraft maintenance, repair, and overhaul services; staffing, professional aviation security and training, supporting third party stakeholders with aviation solutions; vacation packages to third-party consumers; chartered aircraft services, and aircraft management and programs.
KLM Royal Dutch Airlines
Koninklijke Luchtvaart Maatschappij (KLM), a subsidiary of Air France-KLM, specializes in the air transport of passengers and cargo, aircraft repair and maintenance, and several other aviation industry activities. The business segment of the organization revolves around passenger services and is associated with the transportation of passengers on scheduled flights that have the company's airline code. The cargo segment's activities focus on the transportation of freight on flights under its code, and the maintenance segment delivers maintenance services, including engine services, component services, and airframe maintenance to other carriers and clients globally.
Southwest operates as an LCC, and thus, there are no preferences for upgrades or seating option selections. Southwest was one of the few carriers, which adopted a revenue-based mile reward system, i.e., a model based on the price of the ticket instead of actual miles flown. The loyalty program for Southwest is called the Southwest Rapid Rewards, and the program has gained support and witnessed an increase in the number of members for its versatile earning and redemption policies.
United Continental or United can be represented as an air transportation company that operates as United Airlines and United Express. The company is the founding member of the Star Alliance, which implies that the members can earn and redeem miles from and in any of the Star Alliance member airlines. Some of the benefits enjoyed by the members through the award miles involve paying for travel, hotel stays, car rentals, and merchandise.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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