Gillette Venus Reveals the Right Razor Can Expand a Woman’s Comfort Zone

Gillette Venus ComfortGlide are the only razors with flexible moisture bars to glide seamlessly along every curve

Gillette Venus ComfortGlide with Olay (Photo: Business Wire)

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BOSTON--()--Whether it’s running into an ex, forgetting to apply deodorant, or a stumble-while-you-strut situation, every woman faces a number of uncomfortable moments in her daily life. At Gillette Venus, we believe that her shave shouldn’t be one of them. A comfortable shave can have a strong effect on how good a woman feels in her own skin. In fact, most women rank shaving higher than a new outfit or a full night’s sleep in its ability to make them feel more comfortable and confident.** Now, Gillette Venus has a solution for the 96% of women who experience discomfort while shaving.** Only Gillette Venus ComfortGlide razors have flexible moisture bars to glide seamlessly over and into every curve of a woman’s body, offering unsurpassed* comfort without sacrificing closeness—just in time to rock beautiful, flawless skin this spring.

To better understand how shaving can affect a woman’s confidence, Gillette Venus investigated how shaving can affect their comfort levels in a wide variety of situations with a global survey. The study found that a majority of women feel much more comfortable and confident getting a massage, going out with friends, and giving a client presentation when they have a smooth shave.** With ComfortGlide razors, women can discover how a smooth shave with unsurpassed* comfort can help her step out of the shower, and confidently into whatever her day may bring.

“In speaking with women around the globe over the years, we’ve found most experience a trade-off with their current razor that prevents them from getting a comfortable shave and the smooth results they desire to feel comfortable in their own skin,” said Gillette Venus Products Researcher, Patrice James. “In addition to the designed-for-her-curves features found in all Venus razors, ComfortGlide razors were created to bring a more comfortable experience – and beautiful, smooth results, instantly.”

Gillette Venus ComfortGlide razors contain moisture bars that have been designed to flex around every contour of the body, releasing skin conditioning body butter while you shave for effortless glide. Wetting the razor activates the built-in moisture bars, releasing a light lather with each stroke, allowing the razor to glide seamlessly all over the body. Their unique flexibility allows them to be in constant contact with the skin surface, providing lubrication before and after the blades touch the skin to enable a comfortable, smooth glide with each stroke.

About Gillette Venus ComfortGlide range:

The Gillette Venus ComfortGlide collection offers both three- and five-blade razors, two of which combine Gillette Venus’ expertise in hair removal with the advanced skincare experience of Olay:

Gillette Venus ComfortGlide with Olay and Venus ComfortGlide with Olay Sugarberry

  • 5 curve-hugging blades surrounded by self-lathering, flexible moisture bars to give an unbelievably close shave, revealing lush, soft skin
  • Skin Conditioners such as body butter, glycerin and petrolatum
  • Available with Olay and with Olay Sugarberry

Gillette Venus ComfortGlide Freesia, White Tea and Vanilla Crème

  • 3 curve-hugging blades surrounded by self-lathering, flexible moisture bars for a close shave, revealing smooth skin
  • Body butter from avocados, olives and kokum fruit
  • Translucent handle designed with an enhanced gripping surface with a comfortable, curvy design for outstanding control and easy handling in a shower setting
  • Available in a variety of indulgent scents including Freesia, White Tea and Vanilla Crème

The Gillette Venus ComfortGlide razors are available at national food, drug, mass merchandise stores, and online retailers. The suggested retail price of the Gillette Venus ComfortGlide shaving system, which includes 1 razor + 2 blade refills is approximately $8.99-$14.99 MSRP. The suggested retail price of a four-pack of blade refills is approximately $14.99-$23.49 MSRP. Please Note: Pricing is at the sole discretion of the retailers.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.us.pg.com for the latest news and information about P&G and its brands.

*Versus other razors with built-in soap bars

**Survey Methodology: The Gillette Venus Survey was conducted in October 2016 by Research Now (www.researchnow.com) among 6,500 women ages 18-35 drawn from opt-in panels in each of the following countries via online survey: Canada, France, Germany, Russia, U.K. and U.S.

Contacts

Venus/P&G Beauty
My Anh Nghiem
nghiem.m@pg.com
or
Marina Maher Communications
Claudette Sariya
csariya@hellommc.com

Release Summary

Gillette Venus ComfortGlide are the only razors with flexible moisture bars to glide seamlessly along every curve

Contacts

Venus/P&G Beauty
My Anh Nghiem
nghiem.m@pg.com
or
Marina Maher Communications
Claudette Sariya
csariya@hellommc.com