DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Campaign Management Software Market 2017-2021" report to their offering.
The global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.
The report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.
The latest trend gaining momentum in the market is emergence of omnichannel marketing. Omnichannel marketing is the utilization of multiple channels, such as mobile, desktop, telephone, and retail stores, for marketing and sales. It gives customers an integrated and seamless shopping experience. The implementation of omnichannel marketing is essential for brands that are trying to expand their national and global footprint.
According to the report, one of the major drivers for this market is growing need for improvement in market response and customer digital experience. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are encouraged to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery. CMS has enabled the automation of these processes for effective marketing.
- Adobe Systems
- SAS Institute
Other Prominent Vendors
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Economic overview
PART 06: Market assumptions
PART 07: Market landscape
PART 08: Market segmentation by deployment model
PART 09: Geographical segmentation
PART 10: Buying criteria
PART 11: Decision framework
PART 12: Drivers and challenges
PART 13: Market trends
PART 14: Five forces analysis
PART 15: Vendor landscape
PART 16: Key vendor profiles
PART 17: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/m87288/global_campaign