Global Campaign Management Software Market to Grow at a CAGR of 19.25% by 2021 - Growing Need for Improvement in Market Response & Customer Digital Experience - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Campaign Management Software Market 2017-2021" report to their offering.

The global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

The report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

The latest trend gaining momentum in the market is emergence of omnichannel marketing. Omnichannel marketing is the utilization of multiple channels, such as mobile, desktop, telephone, and retail stores, for marketing and sales. It gives customers an integrated and seamless shopping experience. The implementation of omnichannel marketing is essential for brands that are trying to expand their national and global footprint.

According to the report, one of the major drivers for this market is growing need for improvement in market response and customer digital experience. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are encouraged to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery. CMS has enabled the automation of these processes for effective marketing.

Key vendors

  • Adobe Systems
  • IBM
  • Salesforce.com
  • SAS Institute
  • Oracle

Other Prominent Vendors

  • AgilOne
  • Alterian
  • Comarch
  • Experian
  • Five9
  • HubSpot
  • Others

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

PART 05: Economic overview

PART 06: Market assumptions

PART 07: Market landscape

PART 08: Market segmentation by deployment model

PART 09: Geographical segmentation

PART 10: Buying criteria

PART 11: Decision framework

PART 12: Drivers and challenges

PART 13: Market trends

PART 14: Five forces analysis

PART 15: Vendor landscape

PART 16: Key vendor profiles

PART 17: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/m87288/global_campaign

Contacts

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press@researchandmarkets.com
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Related Topics: Software

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Software