HACKENSACK, N.J.--(BUSINESS WIRE)--Strativity Group, Inc., the world’s leading customer experience consultancy, announces the addition of Andrew McInnes and David J. Nash.
McInnes, named Head of Sales for Strativity’s Technology division, has more than 10 years of experience in CX, working across several functional roles to help large organizations create and sustain customer focus. His experience spans research, consulting, technology, marketing, and sales. He is a recognized thought leader and active member of the CX community.
Prior to joining Touchpoint Dashboard and Strativity, Andrew held sales and marketing roles at CX research and technology firm MaritzCX. Before that, he was an Analyst in Forrester’s Customer Experience practice, where his primary areas of expertise were customer journey mapping, CX technology, and voice of customer programs.
Nash, Senior Director-Customer Strategy & Analytics, has over 20 years of experience in management consulting and executive positions in customer experience and analytics-enabled customer strategy in financial services, insurance, healthcare, automotive, utilities and other industries. He believes that an analytics-driven strategy is essential to developing insight-driven relationships. Dave has also authored published articles and spoken at industry conferences.
Prior to joining Strativity, Dave was with Merkle where he was Senior Director in Customer Strategy Services, West Monroe Partners where he was Director-Customer Strategy & Insights/Customer Experience practice, Practice Lead-Customer Analytics for CSC, and a Manager with E&Y’s Customer Connections practice.
About Strativity Group Inc. Passion, Expertise and Execution
Strativity Group – Passion, Expertise and Execution
The people at Strativity are united by passion and guided by a proprietary integrated methodology to unleash exceptional performance with employees and customers. With experience at leading organizations such as Bain, Deloitte, EY, Ipsos, Bulgari and HP, Strativity brings world-class experience combined with a focus on measurable results.
We measure success by a single word: Execution.
Strativity has had the privilege of working with exceptional brands such as Mercedes-Benz, MasterCard, Royal Caribbean Cruise Line, Walmart, New York Times, FedEx, Mazda, SAP, Honeywell and Johnson & Johnson.
With over 200 completed projects in 21 countries impacting over 600 million customers and 1,000,000 employees, Strativity is ready to face your challenge.