The research study covers the present scenario and growth prospects of the global organic pet food market for 2017-2021. To calculate the market size, Technavio analysts consider the revenue generated from the sale of organic pet food worldwide.
Dogs are the most common pet among pet owners. With the growing adoption and increasing emotional bonding with dogs, pet owners try not to compromise over pet food. Thus, demand for organic dog food is increasing owing to benefits like reduction of skin diseases and allergies, more energy and normal weight, and fewer digestive problems. Hence, players are introducing different varieties of organic dog food to attract pet owners.
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Technavio food and beverage analysts highlight the following three factors that are contributing to the growth of the global organic pet food market:
Health benefits of organic pet food
Pets often suffer from allergies and skin conditions. Though special creams, ointments, and medicines treat the symptoms, they do not provide a cure as they do not get to the core of the problem. Organic pet food is free from artificial colors and flavor enhancers; chemical additives/preservatives; and toxic pesticides, antibiotics, and herbicides, which could cause allergies in pets.
Manjunath Reddy, a lead food research analyst at Technavio, says, “High-quality sources of proteins and grains with no chemical additives and fillers make organic food easier to digest for pets, helping them absorb more of the nutrients they require to maintain a healthy immune system.”
Increase in pet health concerns and premiumization
Pet owners are aware of health problems in pets and they always try to focus on nutritious food that is exclusively prepared as per the age and type of pet. They often look for pet foods that are organic; natural; high in vitamins, proteins, and minerals; and contain fewer preservatives.
“The demand for high-quality premium pet food is also increasing. Premium products include organic pet foods that are safer than conventional or non-organic pet foods. To ensure their pets get the appropriate nutrition, pet owners are willing to pay higher prices for organic pet food,” adds Manjunath.
Widespread non-organic pet food recalls
Product recalls are actions taken by a company to remove non-organic pet food from the market because of some defects or health-related issues. Many pet food companies have faced the problem of product recalls on their own initiative or because of pressure from pet food quality regulatory bodies.
Compared to non-organic pet food, organic pet food has seen fewer recalls in the last couple of years, which is enabling many vendors to come up with organic pet food product portfolio. Also, these widespread non-organic pet foods recalls are resulting in the transition of pet owners from non-organic to organic pet food as owners are becoming more careful about what they feed to their pets.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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