European online shoppers expect many different payment options from E-Commerce retailers. This report suggests that mixing payment options is necessary to maintain a share in this competitive region. A survey cited in this report reveals that over 50% of online consumers in Germany and nearly one in four digital buyers in the UK have halted their purchase due to a lack of preferred payment method availability.
Bank cards are the preferred choice in countries like the UK, France, as well as Belgium, according to a regional survey cited in the publication. In contrast, a larger double-digit share of online consumers in Germany and Italy are more partial to E-Wallet providers like PayPal, in comparison to traditional online bank card payments. What's more, in the Netherlands, iDEAL maintains the highest share of E-Commerce purchases, whereas in Eastern Europe, online buyers tend to prefer payment on delivery.
The research also reveals that only a small share of retail payments in Europe were completed via mobile devices. Mobile wallets such as Apple Pay have not yet gained wide acceptance in places such as Germany, Italy, and the UK. In contrast though, in Sweden in 2016, almost all Internet users were aware of Swish, a mobile payment service, with over half of them utilizing it.
Key Questions Answered
- What are the top payment methods preferred by online shoppers in various European countries?
- How many online shoppers in over 15 European markets pay by credit card?
- What are the leading alternative online payment methods used by online shoppers in this region?
- What key online and mobile payment trends prevail in Europe and worldwide?
- Which mobile payment providers do consumers in selected European countries know and use?
Key Topics Covered:
1. Management Summary
2. Global Developments
- Apple Pay
- BBVA Wallet
- Deutsche Telekom
- Mercedes Pay
- Samsung Pay
For more information about this report visit http://www.researchandmarkets.com/research/mphbh6/europe_online.