VENICE, Calif.--(BUSINESS WIRE)--David Kind, a leading provider of quality prescription eyewear online, announces its $95 Eyewear Trade Up Program. Now through May 31, 2017, customers can send their previously-purchased eyeglasses to David Kind. David Kind will donate them to people in need in developing countries through New Eyes for the Needy and give donors a $95 credit toward a new pair, through its free, no-risk online trial program.
To use the trial program, customers pick three frame styles and David Kind opticians recommend three for home try on for up to six days. Unlike most online glasses retailers, David Kind uses patented photo measurement technology—similar to techniques used in doctors’ offices—to measure pupil distance, ocular center, segment height. The technique, patented by David Kind, yields perfect fit for every customer, offers greater consistency no matter the frame, and is far superior to averages or algorithms used by other online retailers.
“At David Kind, we think quality eyewear, eye health and your vision should be top priority, so we place a strong emphasis on technology, craftsmanship, and access to in-house opticians to ensure the best lens clarity and frame fit,” said David Barton, founder, David Kind. “We don’t think anyone should have to find out the hard way that ‘$600 glasses for $95 online’ is too good to be true. If you’ve discovered they’re not for you, send them to us. We’ll give you a discount on higher quality, fashion eyewear and pay it forward to someone who can benefit.”
The David Kind company uses thinner, lighter, shatter-resistant Trivex, never polycarbonate, lenses for higher Abbe Value clarity, clearer focus and image quality. Where lower quality frames might be injection molded, painted or made of poor materials, David Kind partners with craftsmen worldwide, bringing together over 200 processes to make each pair.
“Millions of people lack access to basic eye care services,” said Jean Gajano, Executive Director, New Eyes for the Needy. “We are grateful to David Kind, and its customers, for supporting our focus on ensuring the gift of clearer vision and renewed hope to as many people as possible.”
New Eyes is a 501c3 nonprofit that helps people in need transform their lives through improved vision.
For details on the program, visit: http://upgrade.davidkind.com