Ready-to-Eat Pureed Baby Foods - Market Drivers and Opportunity Assessment from Technavio

Technavio has published a new report on the global ready-to-eat pureed baby foods market from 2017-2021. (Graphic: Business Wire)

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LONDON--()--Technavio market research analysts forecast the global ready-to-eat pureed baby foods market to grow at a CAGR of more than 5% during the forecast period, according to their latest report.

The market study covers the present scenario and growth prospects of the global ready-to-eat pureed baby foods market for 2017-2021. The report segments the market into various products catering to babies in different stages of development starting from stage 1, which caters to children of 4-6 months of age, stage 2 pureed food for children between 6-8 months and stage 3 which caters to children of age eight months and above.

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Technavio food and beverage analysts highlight the following three market drivers that are contributing to the growth of the global ready-to-eat pureed baby foods market:

  • Advice from reliable sources influences the purchasing decision
  • Rise in number of working women worldwide
  • Growing popularity of organic baby food products

Advice from reliable sources influences the purchasing decision

Recommendations that come from health experts influence the buying decisions of consumers. Parents are first introduced to baby food products by doctors and hospitals, who are considered reliable by the parents. Parents opt for pureed baby foods to supplement breastfeeding and ensure healthy growth and development of their babies.

According to Manjunath Reddy, a lead analyst at Technavio for food research, “Extensive marketing and advertising by leading vendors draws consumers to major brands. Moreover, parents rely on information about baby foods, including pureed baby foods on blogs, parenting magazines, and websites, which further impacts their choice of pureed baby foods.”

Rise in number of working women worldwide

The increased number of working women globally has boosted the demand for pureed baby foods. In addition, rising urbanization and the growth of the middle-class population have significantly encouraged consumers to adopt convenience-oriented lifestyles, which, in turn, is increasing the popularity of pureed baby foods among working women. As many working mothers are returning to their jobs shortly after childbirth, pureed baby foods are a preferred option as they combine health and nutrition along with convenience.

Growing popularity of organic baby food products

With increasingly polluted environments and habitats, there is growing anxiety about the safety of the products consumers use, more so the food they consume. A preference for organic baby products stems from a concern for health and general well-being, especially that of children. Organic baby food typically is free from chemicals, pesticides, preservatives, hormones, and antibiotics; therefore, these foods have garnered much attention in recent years.

“Growing awareness about the detrimental effects of harmful chemicals and preservatives has resulted in more parents opting for organic baby foods including pureed baby food products,” says Manjunath.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com

Release Summary

Technavio market research analysts forecast the global ready-to-eat pureed baby foods market to grow at a CAGR of more than 5% during the forecast period, according to their latest report.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com