DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "A Rose by Any Other Name: What's the Difference Between Debit and Prepaid?" report to their offering.
The new report titled A Rose by Any Other Name: What's the Difference Between Debit and Prepaid? presents an analysis of the factors that financial services providers need to consider when deciding on an account structure for new products. Recent industry developments have made debit and prepaid accounts seem a lot like each other. While there are some commonalities, significant differences remain that can lead to one account structure being superior to another depending on the goals of the product being designed.
The author's research report identifies key factors that need to be considered when designing a new product. The customer needs, economics, infrastructure, and regulations will all influence which type of account structure makes sense for a new product.
Highlights of the report include:
- The important differences remaining between debit and prepaid account types that can make or break a product
- Details of the key factors to be considered by financial services providers in choosing which account type of deposit/transaction account launch: the audience, economics, infrastructure, and regulations that apply to each account type
- Marketing necessary to show the value of prepaid cards and debit accounts to their likely audiences.
- The importance of developing a comprehensive balance sheet of the revenues and expenses of debit versus prepaid account types to make the right decision on which to launch.
- The necessity of comparing the differing tools required to offer a prepaid card or a debit account with the providers' existing infrastructure
- The regulations that will heavily influence heavily the success of each product
Key Topics Covered:
1. Executive Summary
2. Introduction: Are Prepaid Cards Just Debit Accounts by Another Name?
3. Audience/Marketing: Who Will Use This Product?
4. Economics: Will This Product Be Profitable?
5. Infrastructure: What Resources Are Available Today?
6. Regulations: What Is Allowed?
7. Conclusions: Choosing an Account Type Requires Good Planning
For more information about this report visit http://www.researchandmarkets.com/research/k8f2wh/a_rose_by_any