DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Research Report on Soft Drink Industry in China, 2017-2021" report to their offering.
China's soft drink manufacturers consist of regional leaders as well as national manufacturers such as Coca-Cola, PepsiCo, Wahaha, Master Kong and Tongyi. Due to unbalanced economic development, the landscapes of soft drink markets in high-income first and second tier cities and low-income third and fourth tier cities and rural areas are different. Market shares of national leaders in certain regions might be smaller than that of regional enterprises.
This largely depends on product varieties and retail prices. For example, in the third and fourth tier cities and rural areas, soft drinks that sell well are tea beverages priced at CNY 1-1.5 (250ml) and peanut milk priced at CNY 2-3 (500ml). By contrast, in the first and second tier cities, popular products are functional drinks priced at CNY 5-8 (360ml) and juice priced at CNY 3-5 (500ml).
The market research indicates that the sales model of different types of beverage companies vary greatly. National beverage manufacturers are capable of distributing products both online and offline because they invest considerably in advertising, promotion and channel establishment. In comparison, regional beverage manufacturers rely on conventional offline channels to save marketing costs.
Key Topics Covered:
1 Basic Situation of Soft Drink Industry in China
2 Development Environment of Soft Drink Industry in China, 2012-2016
3 Operation Status of Soft Drink Industry in China, 2012-2016
4 Competition in China Soft Drink Industry, 2012-2016
5 Analysis on Industry Chain of Soft Drink Manufacturing in China, 2012-2016
6 Analysis on Major Sub-industries of Soft Drink Manufacturing Industry in China, 2012-2016
7 Analysis on Soft Drink Industry in China, by Region, 2012-2016
8 Analysis on Major Soft Drink Manufacturers in China, 2015-2017
9 Prospect for China Soft Beverage Industry, 2017-2021
- COFCO Corporation
- China Haisheng Juice Holdings Co., Ltd.
- Coca Cola
- Coconut Palm Group Co. Ltd.
- Dali Foods Group
- Danone China
- Guangzhou Wanglaoji Pharmaceutical Company Limited
- Hangzhou Wahaha Group Co., Ltd.
- Hebei Chengde Lolo Co., Ltd.
- Hebei Yangyuan ZhiHui Beverage Co., Ltd.
- Huiyuan Juice Group
- JDB Group
- Master Kong Drinks Holding Co., Ltd.
- Nestlé China
- Nongfu Spring Co., Ltd.
- RedBull Vitamin Drink Co. Ltd.
- Shenzhen Ginten Food & Beverage Co., Ltd.
- Tibet Water Resources Limited
- Uni-president China Holdings Ltd.
- VITASOY International Holdings Limited
- VV Food & Beverage Co., Ltd.
- Xiamen Yinlu Food Group Co., Ltd.
- Yantai North Andre Juice Co., Ltd.
For more information about this report visit http://www.researchandmarkets.com/research/nqh4hv/research_report