CHICAGO--(BUSINESS WIRE)--Enjoy Life Foods, the leading brand in the Free-From foods category, is bringing the liberty to #SnackFreely to those with food allergies as well as all snack lovers with the launch of its national school bus tour. Spanning 32 cities in 28 consecutive weeks, Enjoy Life’s custom school bus will share more than 600,000 complimentary, individually wrapped snacks and coupons with families nationwide to ensure everyone has delicious, allergy-friendly snacks to pack for school lunches, field trips, camps, and other on-the-go activities. Stocked with snacks for every type of snacker, Enjoy Life’s sampling school bus features a variety of snack options, including new Plentils, Baking Chocolate Snack Packs, Mini Cookies and more, which are all free-from the top eight common food allergens identified as milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy.
“At Enjoy Life Foods, the food allergy community is our family, and we share the frustration of having to navigate a specific diet while at school or on-the-go,” said Joel Warady, Chief Sales & Marketing Officer at Enjoy Life Foods. “Our unique school bus sampling vehicle gives us the ability to travel nationwide to share our brand promise, our products and to generate food allergy awareness. We know many families affected by food allergies may not be aware that there are delicious options they can enjoy freely without worry, which is why we’re excited to take this journey and help ensure as many people as possible have access to safe, allergy-friendly snacks. We’re excited to put faces to names and meet with families that we so often interact with on social media, while giving them flavorful snacks so they can eat freely.”
Anyone can follow the exciting journey by visiting the brand’s social media profiles, including Facebook, Twitter, Instagram, Pinterest and Snapchat (@EnjoyLifeFoods), with a microsite launching soon where real time tracking will be available. Followers are also invited to tag @EnjoyLifeFoods, #SnackFreely and post photos of bus sightings. Kicking off the bus tour on the West Coast at Natural Products Expo West March 9-12, the Enjoy Life bus route will then make its way east for 28 consecutive weeks visiting various cities along the way including:
- Los Angeles
- New York City
Committed to giving the 75 million people who shop for products free-from allergens or gluten a worry-free option, Enjoy Life snacks are available nationwide in natural and conventional grocers including Whole Foods Market, Sprouts, Meijer, Walmart, Kroger, Vitacost.com, Amazon.com and more. To learn more about the nationwide bus tour and Enjoy Life’s allergy-friendly foods, or to purchase products online or find a store near you, please visit www.EnjoyLifeFoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, ProBurst Bites and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com, ‘Like’ us on Facebook, or follow us on Twitter, Instagram, Pinterest or Snapchat.