ANAHEIM, Calif.--(BUSINESS WIRE)--Natural Products Expo West, Booth #2320 — Pure Spoon is poised to take an even bigger bite of the baby food market. Today, Pure Spoon announced a substantial investment by Keen Growth Capital and Veritas Family Partners. Terms of the investment were not disclosed. Together, they’ll leverage their expertise and work closely with Pure Spoon Founder and CEO, Alyson Eberle and the management team building the business.
Pure Spoon is the first-to-market maker of 100% organic fruit and veggie purées for kids made with High Pressure Pasteurization or HPP. According to SPINS, the leading provider of natural product industry data, HPP is a fast-growing better-for-you trend with consumers. “Our 2017 is off to a great start. We’re proud that KEEN and Veritas are now on board with Pure Spoon,” says Eberle. “We make a great product and now our resources and team are even stronger.”
“Pure Spoon launched in 2014 and in 2017 we’re slated to hit the shelves at Hy-Vee, Kroger, Amazon and Wal-Mart –– America’s biggest grocery and consumer retailer. Today’s parents are both more nutritionally savvy, but time-strapped. They want the best possible nutrition for their kids and Pure Spoon is helping them do it,” stated Eberle. Pure Spoon purées start with fresh, raw organic produce that is pasteurized with cold-temperature HPP. All 11 flavors are gluten-free and non-GMO.
Keen Growth Capital is led by managing partners Jonathan Smiga and Jerry Bello. Smiga is a 25-year food expert and business strategist from start ups to Fortune 500 brands such as Robert Mondavi, Darden Restaurants, and Williams Sonoma complemented by years of private equity experience. Bello, founder of healthy lifestyle brands such as Pasta Chips & Pasta Bow Ties, Sensible Portions, maker of Veggie Straws, which sold to Hain Celestial in 2010, and his partnership and guidance working with founder Sheila G. Mains to explode Brownie Brittle into the market, brings his considerable expertise to Pure Spoon. “Our experience working with innovative, healthy food brands will help Pure Spoon become a dominant marketplace brand that much faster,” commented Bello. “We believe in Pure Spoon because it’s an innovator in the baby food space.” Vaughn Brock, from Veritas concluded, “We’re looking forward to working with Alyson and the Pure Spoon team in growing this exciting and innovative company.”
About Pure Spoon
Pure Spoon is dedicated to the development of delicious, healthy, organic fruit and vegetable purées made with innovative cool-temperature, High-Pressure Pasteurization. HPP delivers more flavor and nutritional value than traditional high-heat pasteurization. The company’s Founder and CEO, Alyson Eberle, started Pure Spoon because research revealed most baby food is made from pre-made, processed bases and cooked in individual ready-to-eat containers. Wanting to give all parents a better, healthier option for their kids, Alyson launched Pure Spoon. • www.PureSpoon.com
About KEEN Growth Capital
Keen Growth Capital is national leader for Impact Investing in food and healthy living. With a proven track-record of above market venture returns while stewarding entrepreneurs and their early-stage companies to national success, Keen prides itself on improving health and wellness through everyday and functionally advanced foods and related natural products.