Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia's Smartphone Markets - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia's Smartphone Markets" report to their offering.

Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia's Smartphone Markets report provides an overview of the strategies domestic mobile phone vendors have adopted in Southeast Asia, including analysis of the major components.

Domestic mobile handset manufacturers are rapidly gaining a strong foothold in Southeast Asian countries with their feature-rich devices at much more affordable prices compared global vendors such as Apple, Samsung and Microsoft. Domestic smartphone vendors have enjoyed significant success in the Philippines and Indonesia on the back of low-cost devices accompanied with offers on entertainment and social media content and applications.

Filipino vendor Cherry Mobile offers 4G mobile at $299, which has the same specs but costs nearly 30% less than Samsung Galaxy S6 edge. On the other hand some markets like Vietnam have remained challenging for local vendors as consumer in the country tend to favor high-status international brands. Most domestic vendors have followed a specific formula incorporating 4Ps of marketing - product, price, place and promotion - to gain market share of established brands.

These homegrown vendors have been facing strong competition from Chinese and global vendors who are responding by introducing devices at low prices to save their market share. Regulations in some countries like Indonesia where government has mandated local production, have benefitted domestic vendors by increasing cost for global vendors.

Key Topics Covered:

  1. Market context: Current positioning of Southeast Asian handset brands
  2. Market context: Leading domestic brands
  3. Market context: Mobile vendor categories
  4. Definitions
  5. Market share
  6. How Southeast Asian device makers have leveraged the 4Ps of marketing
  7. The 4Ps of Marketing
  8. Product
  9. Place(ment)
  10. Price
  11. Promotion
  12. Future drivers and inhibitors
  13. Regulatory market drivers
  14. Technology market drivers: Migrating users from 2G to 3G/4G
  15. Demand market drivers: Feature phone to smartphone migration
  16. Competition inhibitors: Competition from new wave of low-cost Chinese vendors
  17. Competition inhibitors: International vendors lowering prices
  18. Market details: Case Studies
  19. The Philippines: Cherry Mobile
  20. Thailand: i-mobile
  21. Vietnam: Bphone
  22. Indonesia: Advan
  23. Conclusions: Key findings and recommendations
  24. Acronyms and Definitions

Companies Mentioned

  • Smartfren
  • Evercross
  • SPC
  • Mito Mobile
  • Advan
  • Mdot
  • ninetology
  • Gomax
  • Cherry Mobile
  • MyPhone
  • Cloudfone
  • Star Mobile
  • Torque
  • Mobiistar
  • Masstel/Massgo
  • Q (ABtel)
  • Bphone
  • Viettel
  • Samsung
  • Apple
  • Microsoft
  • Oppo
  • Xiaomi
  • ZTE
  • Gionee
  • Lenovo
  • LG
  • Huawei
  • Sony
  • CKK
  • BS
  • SKK Mobile
  • Nipda
  • SKG Mobile
  • AIS

For more information about this report visit http://www.researchandmarkets.com/research/wl8549/smartphone_trends

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Smartphones and Mobile Devices, Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Smartphones and Mobile Devices, Branding