Consumer and Innovation Trends in Beer 2016: Sensory & Indulgence is the strongest mega-trend reinvigorating the global beer market - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Consumer and Innovation Trends in Beer 2016; Applying the TrendSights Framework to the Beer Category" report to their offering.

Willingness to try new products and experiment with flavors and beer styles make Sensory & Indulgence trend a key mega-trend shaping the global beer category. 37% of global drinkers are willing to pay extra for an alcoholic drink that will bring extra levels of enjoyment and indulgence.

Comfort & Uncertainty is also of high relevance, as economic instability drives consumers to the familiar and trusted. Health & Wellness is another prominent trend, where increased health-consciousness and consumption awareness impact beer drinkers' choice process; with 48% of global consumers would like more craft offerings (smaller brands making beverages with natural and high-quality ingredients).

Other mega-trends also influence global beer consumers and create current and future opportunities to innovate. One notable trend is the Individualism & Expression mega-trend. Traditionalism as a marketing mantra does not apply to younger generations, who want tailored choices aligning with personal identity and image, often following advice from their peers rather than experts or other "authorities."

Global: consumers finding food or drink products with the below characteristics appealing or very appealing

- 40% - Is only available during certain seasons or holiday periods.

- 45% - Has a season/holiday-inspired flavor.

- 27% - Advertised for consumption at a specific time of day or night.

- 26% - Is for a specific activity/hobby/ sport.

- 42% - Is targeted at socializing with friends or entertaining guests.

Key Topics Covered:

1. Introduction

2. Consumer and Innovation Trends in Beer

- Sensory & Indulgence

- Health & Wellness

- Easy & Affordable

- Individualism & Expression

- Comfort & Uncertainty

- Smart & Connected

- Sustainability & Ethics

- Evolving Landscapes

3. Appendix

Companies Mentioned

- AB InBev

- Aldaris

- Anheuser-Busch

- Argus

- Baltika

- Barbell Brew

- Beauty

- Bira 91

- Black Hops

- Bluebeards

- Bridge Road Brewer

- Bridge Road Brewers

- Bud Light

- Carlsberg

- Carlton

- Carrefour

- Cesu Alus

- DB Export

- Franziskaner

- Glassify

- Guinness

- Hahn

- Heineken

- Lululemon

- Monteith's

- Nile Breweries

- Peroni

- Revolver Brewing

- Sequoia Capital

- SodaStream

- Starkenberg Brewery

- Theodor K├Ânig Brewery

- Tooheys

- United Breweries

- Wayward Brewing

For more information about this report visit http://www.researchandmarkets.com/research/r2pftz/consumer_and

Contacts

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Related Topics: Beer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Beer