LOS ANGELES--(BUSINESS WIRE)--Just one year after introducing the company’s franchise opportunity, Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care and haircuts and shaves in man cave nirvana, is announcing its incredible growth momentum with licenses awarded to Area Representatives for more than 200 shops in markets across the country. The strong franchise development is part of the company’s overarching goal to have 250 locations open and operating by 2022.
Receiving impressive reception during its first-year franchising, the brand is building on the initial momentum to break through the saturated health and wellness industry with a one-stop grooming shop for every American male. The largest portion of franchise agreements were inked with multi-unit Area Representatives who will further develop their territories with qualified franchise partners to strategically grow the brand. The multi-unit deals will bring 83 locations to South Carolina, North Carolina, Florida and Georgia, 55 locations to Texas and New Mexico and 25 locations to Northern California. Deals have also been signed in Orange County and the Inland Empire in California as well as Arizona and Maryland.
“As the only niche, male grooming franchise available, Hammer & Nails has a first-to-market advantage. We look forward to expanding by partnering with the right type of franchise owners and offering our unique business model with maximum unit-level economics,” said Michael Elliot, founder and CEO of Hammer & Nails. “Our shops are opening up the eyes of consumers and industry leaders to the importance of this underserved market segment. As we grow, we will continue to fulfill our founding vision by consistently offering an unparalleled service experience.”
Hammer & Nails was founded in early 2013 when Elliot visited a nail salon for a pedicure service and felt out of place in the space designed for women. Based on his experiences and discovering that 40 percent of men get pedicures, Elliot saw a niche need for a male-centric nail care center to break through the clutter of the $21 Billion industry. After a 2014 appearance on “ABC’s Shark Tank,” the unique concept expanded to include a well-rounded service offering for male grooming, ranging from hand and foot care to barbering services.
“My goal in creating Hammer & Nails was to generate an experience where every guy would feel comfortable and pampered,” Elliot added. “Our diverse client base, which ranges from average, every day people to executives and business owners to men in the public eye, shows us the need for this space is diverse and wide spread, and that this concept can succeed in any market across the country.”
The first and only corporate-owned location opened in November of 2013 on Melrose Avenue in Los Angeles and since then gross revenues have swelled. The system will be opening its first franchise locations this year, with five slated to open by the end of this summer. Guests are sure to feel welcome in new Hammer & Nails locations as they relax in ultimate man cave nirvana the moment they enter the shop. Locations have a low-lit and luxurious atmosphere with dark wood and steel detailing, oversized Bison leather chairs, personal TVs and noise cancelling headphones, and complementary beverages.
For more information about the Hammer & Nails franchise opportunity, visit www.hammerandnails-franchising.com.
About Hammer & Nails
Hammer & Nails was founded in 2013 by Michael Elliot with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male in man cave nirvana. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops and is working to have 250 locations open and operating by 2022. To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/