TEWKSBURY, Mass.--(BUSINESS WIRE)--TIE Kinetix (TIE) has been acknowledged in Gartner’s Market Guide for Partner Relationship Management Applications as one of the suppliers who provide end-to-end management of channel sales. We believe the inclusion in the report demonstrates TIE Kinetix’s capabilities to provide full end-to-end management solutions to tackle all aspects of the buying and selling process through the indirect channel and supply chain.
According to Gartner, the market for PRM applications has greatly transformed in the last 10 years, and it continues to transform further. This transformation is ideally suited for the ever-increasing complexity of the partner channel dynamics, mostly driven by the changing customer buying behavior. The market size for PRM applications stood at around $300 million in 2016 and is expected to rise further in 2017.
Globally, organizations have massively expanded the size of their indirect channels, not only to gain a faster foothold in new and emerging markets, but also to drive down the large costs associated with direct channel expansion and to set up dedicated distribution networks. This expansion demands a robust system framework to be in place to sustain and grow the business. Gartner believes that the market for PRM applications will continue to witness a sustained and healthy growth over the next few years.
With the ever-increasing product and channel complexity, PRM applications will continue to provide improved integration capabilities with different CRM, ERP, marketing automation, digital commerce, and BI and reporting applications. The use of machine learning and predictive analytics also continues to grow.
“We are extremely proud that we are part of Gartner’s Market Guide for Partner Relationship Management Applications,” said Jan Sundelin, CEO of TIE Kinetix. “We feel the review in this market guide truly showcases the capabilities that our FLOW Partner Automation platform can provide to organizations, from small businesses to large enterprise corporations. We will continue to develop and extend the capabilities of our FLOW platform. Furthermore, we are proud that TIE Kinetix’s 30 years’ experience in complex integration processes between CRM, ERP, marketing automation, digital commerce and analytics tools show our unique capabilities and value we can bring to the market.”
Source: Gartner, Inc. Market Guide for Partner Relationship Management Applications, Ilona Hansen, Guneet Bharaj, February 8, 2017
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About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, fulfill, and optimize online.
Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by 30 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. TIE Kinetix is a public company and has offices in the United States, the Netherlands, France, Germany, United Kingdom and Australia.
For more information is available on: www.TIEKinetix.com
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