NEW YORK--(BUSINESS WIRE)--This International Women’s Day, Ghizlan Guenez, a former private equity executive turned entrepreneur, launches TheModist.com, a pioneering, first-of-its-kind luxury digital experience dedicated to celebrating the global demand for access to modest attire that does not sacrifice on high fashion. TheModist.com website was designed and implemented by a powerhouse women-led team from global agency BORN Group.
The Modist is a fashion hub and shopping platform for the modern cosmopolitan woman who is an empowered and style savvy digital native, looking for more ‘modest’ fashion alternatives. TheModist.com showcases multi-brand luxury collections that have been expertly curated with looks, layers, cuts and collections that will allow consumers to express their individuality through fashion and style, yet remain true to the values of personal modesty that define them.
Guenez’s career path merges high finance with high fashion. Prior to founding The Modist, she was a director at Abraaj Capital for 14 years. Guenez has appointed a leadership team that includes Lisa Bridgett, Chief Operating Officer and Sasha Sarokin, Director of Fashion and Buying; both who join The Modist from NET-A-PORTER.
TheModist.com website was created by BORN Group—a fast-growing global agency that combines creative design, content production and ecommerce implementation services—after a lengthy agency selection process. The complex, multinational, multi-currency site build was led by technology practice lead, Olivia Yuan, and technical project manager, Caroline Krafchek with a team spanning Dubai, the United Kingdom, United States, Germany and India. The first phase of TheModist.com site functionality allows consumers to browse the site in the English language and make a purchase using 3 different currencies (USD, GBP, EUR). Work has already begun to rapidly expand languages and currencies on its platform over the coming months, starting with Arabic and the UAE Dirham.
“We were excited to work on a global fashion project with a challenging timeline,” said Caroline Krafchek, Technical Project Manager, Born Group. “With a mission focused on celebrating women, it has been a remarkable experience bringing our vision to life alongside great female team leads, at both The Modist and BORN.”
BORN is a global digital agency that creates omni-channel solutions through services ranging across digital strategy, creative design, user experience, content production, ecommerce implementation, site maintenance, optimization, and support. The company is headquartered in New York and London, with operations across the U.S., Europe, and Asia. Some of its current and past clients include: Salvatore Ferragamo, Bliss, Red Bull, Design Within Reach, Melissa & Doug, Fossil, TATA, Rodan + Fields, DKNY, Thomas Pink, Pernod Ricard, PUR, Lorna Jane, Ethan Allen, Skullcandy, TAG Heuer, Uniqlo, Moroccanoil, Sotheby’s, Harley Davidson, Net-a-Porter, Microsoft, Alex & Ani, American Media Inc, Mr. & Mrs. Smith, Miasuki, Telegraph Media, Tom Dixon, Harrods, Random House, and Diane von Furstenberg.