DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "TrendSights Analysis: Personal Inter-Connections" report to their offering.
"TrendSights Analysis: Personal Inter-Connections" explores the usage of social connections as a safe harbor from today's uncertainty.
The Personal Inter-Connections trend is related to the incorporation of human relationships into the development of products and marketing campaigns. As social connections become more complex and diverse, brands have multiple opportunities to improve their level of communication with consumers on a more personal level.
- Consumers in emerging markets have a higher interest in the consumption of products that contain an element of human interaction.
- The creation of new concepts and the sharing of products are particularly interesting to Millennials.
- Over half of consumers globally agree that they are more likely to trust blogger/user reviews than brand claims.
Key Topics Covered:
1. Trend snapshot
6. What next?
- S&M Brands
- Grupo Mahou-San Miguel
For more information about this report visit http://www.researchandmarkets.com/research/qztfrr/trendsights